Mohamed Ali

+30 Direct reports The responsibilities of the role include collaborating with clients for strategic growth, managing key vendor relations, authoring thought leadership pieces and case studies, delivering periodic updates on workstream quality, P&L ,management for the unit.

Client development in terms of strategy, maturity, innovation and performance accross clients such Deutsche Bank, IKEA, AirBnb Giropay, BBL, DynMedia, VW, TUI, IKEA... New business Acquisition strategy Manage and develop key vendor relationships Develop thought leadership pieces & case studies throughout the course of the year Provide timely and actionable feedback to C-Suite level • Experience with AI generative tools, Google Ads Scripts, SA360, CM360, Miro Board, Jira & Tableau

Strategic and operational development of SEO, SEA and Affiliates for Partners Services across all Europe • Develop project management plans for new channel expansions, account management, account structure and budget forecasting for SEO and SEA • Preparation and monitoring of Google Adwords, DV360, Bing and Facebook Ads (DPA) campaigns, ad groups and associated keywords • Analysis and optimization of the individual campaigns and keywords

Strategic and operational development of the Paid Search and Paid Social activities across different websites, languages, and channels • Project Leader for PaidSocial and Programmatic advertising as new channels, leading a team of 3-4 persons in order to set up our Paid activities (DV360, Facebook, Snapchat...) • Develop project management plans for new channel expansions, account management, account structure, brand management, and budget forecasting.

In this role, I have managed all aspects of the end-to-end project life cycle, including SEO and PPC, strategic analysis, planning, delivery, testing and user support in a portfolio of complex initiatives. I provide supervision and supervision of the workflow for the project team.