Joel Abraham

WiseChoice is a 9 years old niche IT Staff Augmentation company whose expertise has been to identify top technical talent whom have a rare combination of IT skills and industry experience. These resources are typically positions within companies are generally critical-to-success positions and/or revenue generating opportunities to their company Our clients use us for the 5%. What I mean by this is, typically technical staffing companies focus on filling 95% of a Company's IT positions - we focus on filling

Talent Acquisition consulting, strategies and execution for all customer live marketing events. What is Live Marketing? Live Marketing is the next generation of event marketing, pioneered by the category leader: GMR. Live Marketing is the engagement and stimulation of the senses in a uniquely personal brand experience. GMR produces these experiences for brands through innovative sports, music, lifestyle, and grassroots marketing campaigns. The effervescence of a cold Pepsi at a hot summer concert, the

Accomplishments: • Balanced Scorecard and strategy-map was created to unify the region’s fragmented strategies. A common set of objectives, sale differentiators and sales & recruitment metrics were created. 1st quarter results compared to 1st quarter 2004  Net Profits increase by 55%  Reduced bad debt by 43% 2nd quarter results compared to 2nd quarter 2004  Net Profit increase of 57%  Perm Placement dollar increase of 77%

Accomplishments: • 2004 reduced turnover by 29% and voluntary turnover by 23%. • 2004: Awarded the “Most Improved Recruitment Practices” out of 31 divisions in 27 states. • Developed and implemented a new metrics based recruitment strategy that was rolled out to all functional areas, which resulted in a reduction of turnover by 27% in less than six months. This significant reduction helped reduce total turnover cost by 52% in 2003. • 1st quarter 2004 results: 12% reduction of overall turnover, 46% reduction

Accomplishments: • 1st year: $600,000 sales, $250,000 + gross profit • 2nd year average GP of 31%; 2 ½ times greater than Duran’s GP average; Net Profit Growth 220% • 2nd year Wisconsin growth to 34% of Duran’s total gross profit • Successfully introduced the Life Science client recruiting/consulting market in Madison and Milwaukee • Recognized as one of the first life science staffing companies in Wisconsin

Accomplishments: • Responsible for 56% of the business and $360,000 in Gross Profit in the first year. • Grew business by 246% from 2nd to 3rd quarter. • Hit 2nd year goal of $500,000 gross profit. Responsibilities: • Responsibilities included business analysis, process development, marketing and financial planning for the new start up division. Identified market opportunities and conditions to influence new product and service lines. •