Joel Goldfoot


Bis 2021, Creative Director, Sepialine

San Francisco, United States of America


Brand strategy
Brand Development
Corporate Identity
Print advertising
Digital advertising
Enterprise SaaS
UX/UI Design
Graphic Design
Team Building
Logo design
Staff motivation
Cross-functional Communications
Photo Direction
Video Direction
Art Direction
Creative Direction
UX Strategy
UI Strategy
Video editing
Web Design
Responsive web design
Visual Story Telling


Professional experience for Joel Goldfoot

  • 8 years and 1 month, Aug 2013 - Aug 2021

    Creative Director


    Executed various functions, ranging from corporate and product brands’ aesthetic appearances to designing and directing UI & UX for SaaS and mobile products, the website, landing pages, and promotional print collateral. Closely partnered with HP, Canon, Xerox, Ricoh, and Konica Minolta on creative strategy & execution.

  • 5 years and 10 months, Jan 2008 - Oct 2013

    Creative Director


    Directed and Designed numerous mobile/iOS and Android applications. Produced company branding, packaging, promotional campaigns, and marketing communications. Directed brainstorming and strategy sessions to shape brand standards and create procedures to ensure adherence to brand strategy and align with business objectives. • Launched a 15-million-dollar brand, Tera’swhey with branding, packaging, and collateral materials resulting in nationwide adoption from Whole Foods and ultimately selling for $80M

Browse over 20 million XING members