Joel Goldfoot

Professional experience for Joel Goldfoot

• 8 years and 1 month, Aug 2013 - Aug 2021

  Creative Director

  Sepialine

  Executed various functions, ranging from corporate and product brands’ aesthetic appearances to designing and directing UI & UX for SaaS and mobile products, the website, landing pages, and promotional print collateral. Closely partnered with HP, Canon, Xerox, Ricoh, and Konica Minolta on creative strategy & execution.

• 5 years and 10 months, Jan 2008 - Oct 2013

  Creative Director

  goldfoot

  Directed and Designed numerous mobile/iOS and Android applications. Produced company branding, packaging, promotional campaigns, and marketing communications. Directed brainstorming and strategy sessions to shape brand standards and create procedures to ensure adherence to brand strategy and align with business objectives. • Launched a 15-million-dollar brand, Tera’swhey with branding, packaging, and collateral materials resulting in nationwide adoption from Whole Foods and ultimately selling for $80M