Joel Goldfoot

Directly partnering with Product Managers, Engineers, Designers, Data Scientists, Researchers, and Strategists, I lead the visioning, approach, and execution of the UX and Visual Design to deliver world-class enterprise SaaS products to our Fortune 500 customers that are valuable, usable, and feasible.

My primary focus at Sepilaine was to head the design efforts for our SaaS Enterprise Products. Additionally, I executed various functions in this startup environment, ranging from corporate and product brands’ appearance to designing and directing UX projects for SaaS and mobile products, web design, and building landing pages, promotions, presentation templates, and promotional print collateral.

Directed and Designed numerous mobile/iOS and Android applications. Produced company branding, packaging, promotional campaigns, and marketing communications. Directed brainstorming and strategy sessions to shape brand standards and create procedures to ensure adherence to brand strategy and align with business objectives. • Launched a 15-million-dollar brand, Tera’swhey with branding, packaging, and collateral materials resulting in nationwide adoption from Whole Foods and ultimately selling for $80M