Glazione Rocha

Creative Director at Lounge by Zalando

Creative Director Freelance for Fashion & Lifestyle

At Zalando, I’m creating socially-driven fashion campaigns and leading the global brand design team. My key responsibilities are in developing creative concepts, visual identity for seasonal campaigns, explore innovative channels, and guide the visual direction of our social media content. Currently managing a team of 7 creatives.

Responsible for creating digital content and 360°campaigns for our healthcare unit. From the conceptual stage, campaign image, client presentation, digital assets execution, implementation, and managing two junior creatives.

Responsible for delivering with excellence all the digital assets for SEAT Europe, like user interfaces, online banners, newsletter designs, app interfaces, social media advertising and motion design.

I was part of the offline creative team for Coca-Cola working with Print, TV, and POS. Later on, I moved to the digital team developing content and online campaigns for Vodafone.

I was part of the international creative team for PepsiCo Europe and Mars. I was in charge of the concept and execution of ATL/BTL campaigns for Pepsi, Snickers, M&M’s, Whiskas, Lays, Uncle Ben’s for more than 7 countries in Eastern Europe.

I started as an intern and was promoted to a Jr creative position. I had the pleasure to work with great art directors assisting them in developing campaigns for global brands like Nike, Toyota, P&G, and others.

Advertising, Communication, Design & Multimedia