John Brezinsky

Lead global marketing team, with a focus on EMEA and Americas. Lead transformation from lead-based to account-based marketing. Responsible for attracting and nurturing accounts and driving pipeline and revenue across four sales regions.

Led marketing efforts across Europe for B2B SaaS company. Forecast MQLs, SQLs, and revenue. Managed budget for entire region. * Increased marketing-sourced SQLs in EMEA by 50% YOY post-acquisition by Conductor * ABM campaigns in DACH resulted in 30% increase in MQLs at target companies

Owned product marketing function at B2B SaaS company. Increased number of Marketing-sourced SQLs by 30% YOY. Managed all market research, positioning/messaging, sales enablement, and GTM strategy.

Led marketing team at B2B SaaS company. Developed new messaging for acquired product lines. Launched first ABM campaigns and email automation. * Doubled pipeline from marketing sources in first two months * Doubled quality of MQLs (conversions to opportunities)

Owned marketing function at B2B SaaS company. Created first messaging and brand guidelines. Conducted frequent messaging tests. * 20x increase in number of monthly MQLs * MQLs grew from 0% to 50% of new sales * Competitors changed their tactics based on our successes

Led product marketing and inside sales at B2B EdTech company helping hospitals improve patient outcomes by raising physicians’ core competencies. Increased sales by 25%

Led marketing department at B2B SaaS company. Established first product marketing function. Turned marketing into a driver of value and sales. Managed budget. Met and exceeded KPIs. Supervised multiple branding exercises. * Launched new product positioning and pricing, new brand livery, and new website * Organized campaigns across US and Europe * MQL close rates doubled * 87% sales growth