John Brezinsky

Angestellt, Director of B2B Marketing, Babbel GmbH
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Branding
Online Marketing
Internet Marketing
Marketing
B2B
Product Marketing
Strategic marketing
Marketing strategy

Werdegang

Berufserfahrung von John Brezinsky

  • Bis heute 1 Jahr und 8 Monate, seit Dez. 2023

    Director of B2B Marketing

    Babbel GmbH

    Lead global marketing team, with a focus on EMEA and Americas. Lead transformation from lead-based to account-based marketing. Responsible for attracting and nurturing accounts and driving pipeline and revenue across four sales regions.

  • 6 Monate, Juni 2023 - Nov. 2023

    Director, EMEA Marketing

    Conductor GmbH

    Led marketing efforts across Europe for B2B SaaS company. Forecast MQLs, SQLs, and revenue. Managed budget for entire region. * Increased marketing-sourced SQLs in EMEA by 50% YOY post-acquisition by Conductor * ABM campaigns in DACH resulted in 30% increase in MQLs at target companies

  • 1 Jahr und 10 Monate, Sep. 2021 - Juni 2023

    VP, Product Marketing (@Searchmetrics, acquired by Conductor)

    Conductor GmbH

    Owned product marketing function at B2B SaaS company. Increased number of Marketing-sourced SQLs by 30% YOY. Managed all market research, positioning/messaging, sales enablement, and GTM strategy.

  • 9 Monate, Jan. 2021 - Sep. 2021

    VP, Marketing (@Capitol Canary, acquired by Quorum)

    Quorum

    Led marketing team at B2B SaaS company. Developed new messaging for acquired product lines. Launched first ABM campaigns and email automation. * Doubled pipeline from marketing sources in first two months * Doubled quality of MQLs (conversions to opportunities)

  • 1 Jahr und 4 Monate, Okt. 2019 - Jan. 2021

    VP, Marketing (@GovPredict, acquired by Capitol Canary)

    Quorum

    Owned marketing function at B2B SaaS company. Created first messaging and brand guidelines. Conducted frequent messaging tests. * 20x increase in number of monthly MQLs * MQLs grew from 0% to 50% of new sales * Competitors changed their tactics based on our successes

  • 6 Monate, Mai 2019 - Okt. 2019

    Director of Product Marketing

    Knowledge to Practice

    Led product marketing and inside sales at B2B EdTech company helping hospitals improve patient outcomes by raising physicians’ core competencies. Increased sales by 25%

  • 8 Monate, Okt. 2018 - Mai 2019

    Director of Product Marketing

    FiscalNote

  • 1 Jahr, Okt. 2017 - Sep. 2018

    Vice President of Marketing (@CQ, acquired by FiscalNote)

    FiscalNote

    Led marketing department at B2B SaaS company. Established first product marketing function. Turned marketing into a driver of value and sales. Managed budget. Met and exceeded KPIs. Supervised multiple branding exercises. * Launched new product positioning and pricing, new brand livery, and new website * Organized campaigns across US and Europe * MQL close rates doubled * 87% sales growth

  • 6 Monate, Apr. 2017 - Sep. 2017

    Director of Product Marketing (@CQ, acquired by FiscalNote)

    FiscalNote

  • 5 Jahre und 11 Monate, Apr. 2011 - Feb. 2017

    Senior Product Marketing Manager

    Cambridge University Press

  • Marketing Manager

    Pearson

Ausbildung von John Brezinsky

  • 2 Jahre und 1 Monat, Aug. 2003 - Aug. 2005

    Applied Linguistics

    Georgia State University

  • 3 Jahre und 9 Monate, Sep. 1996 - Mai 2000

    English

    Tulane University

Sprachen

  • Englisch

    Muttersprache

  • Russisch

    Fließend

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