Jonathan Lustgarten Leisse

Tour Guide, historic walking tours in english, german and spanish

Jonny Lust (previously Jonnybegood) is my project as a Music Producer, Singer and DJ for Electronic Music, based in Berlin. The DJ sets and my music are all about exploring and experimenting with sounds, genres and styles. My passion lies in taking the listener, myself and everyone around on musical journeys, cheering them up, bringing them down and shaking everything up together.

Collaborate in the creative development and arts production areas for several activism projects, including Occupy Homes Minnesota, Occupy Homes Washington D.C. and the latest protests related to tuition fees at Cooper Union University.
 Activities included concept design and development, props production (e.g. Stencils and tents) and budget planning.

Assist in the creative and executional recording, production and distribution processes for the different in-house music labels. Activities also included video editing, translations of PR and album work and live recording.

Manage the Pantene business in Brazil, aiming to drive sustainable growth in the mid to long term and position the brand as a key player in the very competitive local market. Business doubled after two years.

(AIESEC Internship) Lead the development of the parcel transport emissions offset project GoGreen within the Product Innovation – Strategy department through the design of a concept and implementation plan.

Manage the Herbal Essences business in Venezuela - 15% growth vs. year ago -, as well as different promotional projects within the Hair Care portfolio (Pantene, H&S and Pert).

Master's Thesis Honorary Mention, Mediadesign Hochschule Berlin - Germany Summa Cum Laude, 09/2013 "Occupy Wall Street: The Struggle in the Creation and Reception of a Discourse of Protest." Developed in New York and Berlin between April and September 2013.