Basic

Marc Lauriac

Employee, Senior Director, Head of Customer Success & Business Development, International, FREEWHEEL | Comcast International Germany GmbH

Degree: Executive MBA (Distinction), Cass Business School, London City University (www.cass.city.ac.uk)

Berlin, Germany

Skills

business development
sales
marketing
project management
entrepreneurship
financing
strategy
market analysis
business consulting
impact investment
corporate finance
private equity
TV / broadcast
film
advertising
music
online video
digital media
creative industries
ICT
IT
ecommerce
gaming
audiovisual production / post production
technology projects
cross-country / remote teams
team management
SaaS
ad-serving
digital delivery
digital asset management
film financing
tender applications / RFP
start-ups
business planning
VOD
internet
high tech
new media
mobile
cloud services
cdn / content distribution networks
metadata
Online advertising
business strategy
management
marketing strategy
digital marketing
film production
market research
social media
video production
strategic partnerships
mobile advertising
entertainment
marketing communications
competitive analysis
business modelling
social media marketing
online marketing
web video
rich media
video
digital strategy
mobile marketing
product management
project finance
technology
audiobooks
Streaming Media
eCommerce
B2B & B2C
Publishing industry
Customer success
Business Operations
Business Intelligence
Business Process Management

Timeline

Professional experience for Marc Lauriac

  • Current , since May 2020

    Senior Director, Head of Customer Success & Business Development, International

    FREEWHEEL | Comcast International Germany GmbH

  • 2 years and 4 months, Jan 2018 - Apr 2020

    Senior Director, Head of Customer Success, Europe

    FREEWHEEL | Comcast International Germany GmbH

    Leading the team in charge of all FreeWheel's strategic customers (broadcasters and telcos) in Europe.

  • 1 year, Jan 2017 - Dec 2017

    Senior Commercial Director, Key Account Sales & Solutions, Northern Europe

    FREEWHEEL | Comcast International Germany GmbH

    In charge of all commercial efforts and strategic relationships with FreeWheel's key accounts (broadcasters, operators, large media houses) and prospects across Northern Europe (DACH, Benelux, Nordics) as well as in Central Europe

  • 2 years and 7 months, Jun 2014 - Dec 2016

    Commercial Director, Northern Europe

    FREEWHEEL | Comcast International Germany GmbH

    FreeWheel, a Comcast company, helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. My role is to: 1) Setup FreeWheel's business in Northern Europe (DACH, Benelux & Nordics); 2) Attract clients and manage relationships; 3) Hire and manage FreeWheel's Northern European team.

  • 3 months, Apr 2014 - Jun 2014

    Senior Content Acquisition Manager France

    Audible GmbH - an Amazon Company

    Audible - an amazon company, is market leader for the distribution and production of audiobooks. As part of the audible.fr team, my role is to: 1) Negotiate distribution agreements with audiobook publishers; 2) Acquire audio rights from publishers and authors to produce audiobooks; 3) Shape the strategy for the development of Audible on the French market.

  • 10 months, Jun 2013 - Mar 2014

    Sales Manager DACH / Broadcast Relations Manager DACH, France & Benelux

    DG VideoFusion

    DG is global leader for the delivery of TV advertising and a major third-party ad-server with its DG MediaMind division. As part of the remote team setup to launch DG's TV activity in Europe, my role was to 1) develop DG's TV business in the DACH countries and acquire clients (targets: production and post prodcution, creative and media agencies, advertisers), 2) manage client support for DACH and 3) integrate all broadcasters and TV playouts in DACH, France and Benelux within the DG ad delivery network.

  • 1 year and 2 months, Apr 2012 - May 2013

    Broadcast Relations Manager & Sales Manager - DACH

    DG

    DG is global leader for the delivery of TV advertising and a major third-party ad-server (DG MediaMind). As part of the remote team setup to launch DG's TV activity in Europe, my role is to 1) develop DG's TV business in the DACH countries and acquire clients (targets: production and post prodcution, creative and media agencies, advertisers), 2) manage client support for DACH and 3) integrate all broadcasters and TV playouts in DACH (Germany, Austria, Switzerland) within the DG ad delivery network.

  • 1 year and 10 months, Jun 2010 - Mar 2012

    International Manager Business Development & Sales

    mediapeers

    mediapeers is a SaaS solution for international sales companies of audiovisual right enabling to manage (asset management), market (CRM and streaming), license (rights and contract management) and deliver content (TV and films). My role was to 1) attract European clients, 2) develop marketing partnerships and business models targeted at the various market segments , 3) manage the implementation of the service for new clients, 4) draft tender applications to apply for European funding (MEDIA Programme)

  • 3 years and 6 months, Oct 2008 - Mar 2012

    Secretary General

    Media Deals

    Investment network focussing on mediatech (film, TV, games, ecommerce, social networks, mobile) and composed of business angels, venture capital funds and specialised funds from across Europe. As one of the network's co-founders, my role was to 1) attract investors to join the network, 2) source investment opportunities, 3) advise entrepreneurs on their business plan and pitch presentation, 4) organise and run investment forums and 5) coordinate the network's input within European consortiums.

  • 5 months, Aug 2010 - Dec 2010

    Production Agent

    uMedia Family - Motion investment Group

    uMedia is the most successful film fund based on the Belgian tax shelter scheme. My role was to source investment opportunities in the German speaking countries as well as in Northern Europe.

  • 8 years and 3 months, Oct 2002 - Dec 2010

    Business Consultant

    MLC

    As MLC, I worked as a freelance business consultant for 8 years. Over this period, I have been able to successfully complete a number of business projects mainly in the media, entertainment and technology industries in various countries including Belgium, Canada, the Czech Republic, Estonia, France, Germany, Hungary, Latvia, Malta, Norway, Portugal, Spain, the UK and the USA. My focus was on business development, financing, market research and innovation.

  • 7 years and 6 months, Jun 2003 - Nov 2010

    Senior Consultant

    peacefulfish

    peacefulfish is one of Europe's leading consulting boutique in the area of the creative industries (film, tv, music, games, digital content). As an independant consultant, I worked with peacefulfish on a number of projects accross Europe with a focus on financing, private equity, strategic studies, business planning. My role included 1) managing consultant teams, 2) designing and running studies or consulting projects and 3) coordinating European consortiums.

  • 6 months, Apr 2002 - Sep 2002

    Team member and blogger

    Wanaûmé

    Wanaûmé was a sponsor-financed expedition around the world: A team of 4 with 2 Land Rover Discovery Td5s. I joined the team to travel through Chile, Bolivia and Peru. My role was to 1) attract international and local sponsors and 2) edit the expedition's blog on French platform Voila.fr in partnership with France Telecom.

  • 1 year and 11 months, Jun 2000 - Apr 2002

    Project Manager

    die argonauten

    At the time, die argonauten was the biggest privately held online agency in Germany, member of the Grey Group. The company was merged within Geometry Global, part of the Ogilvy & Mather network. My role at die argonauten was to manage teams 1) to deliver websites and online communication strategies to various clients in the DACH countries, and 2) to participate to advertiser pitches.

  • 1 year and 4 months, Feb 1999 - May 2000

    Sales Marketing Manager

    Alcatel

    Alcatel is one of the world's leading telecommunications company. Within the German business telephony division, I was involved in the introduction of Alcatel's first product line enabling IP telephony. My role was to 1) provide marketing documentation to the sales team, 2) do market research to define the German pricing strategy, 3) link with the controlling department for implement the price list in SAP and 4) run a prospective analysis to define the marketing plan and sales objectives for Germany.

  • 8 months, Apr 1998 - Nov 1998

    Junior Consultant

    Setel France

    Setel France was a boutique consultancy specialised in market analysis and strategic studies for economical development projects in the field of tourism, leisure and culture. The company later became part of Tourisme et Développement International (TDI). My role at Setel was to 1) draft concept and business plans for tourism infrastructures and 2) run srategic studies for French regions.

Educational background for Marc Lauriac

  • 2 years and 11 months, May 2008 - Mar 2011

    Business Administration

    Cass Business School, London City University (www.cass.city.ac.uk)

  • 6 months, Oct 1997 - Mar 1998

    Business & Management

    WFI Ingolstadt School of Management, Ingolstadt (www.wfi.edu)

  • 2 years and 10 months, Sep 1995 - Jun 1998

    Business & Management

    EDHEC Business School, Lille/Nice (www.edhec.com)

  • 1 year and 10 months, Sep 1993 - Jun 1995

    Prep-school for French Management “Grandes Ecoles”

    Prépa HEC Lycée Montaigne, Paris

Languages

  • German

    Fluent

  • English

    Fluent

  • French

    First language

  • Italian

    Basic

  • Spanish

    Basic

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