Jose Maria Brandenstein

-Led & managed demanding international clients and all involved stakeholders inside complex Digital media and digital tech-stack scenarios. -Managed Data Governance and Taxonomy for 2 Advertising Accounts. -Advised international Clients in regards of the optimal setup of their digital activity. -Supervised all aspects of Ad campaign set up, Programmatic, Conversion Pixels/Floodlights in Google CM, GTM, & Sizmek, including campaign ticketing via Jira. -Supervised and trained 8 junior team account members.

-Managed all 10 Websites owned by ContentIQ -Managed all aspects of ad campaign fulfillment including project management, programmatic reporting, ad testing and campaign scheduling, fixing issues, and searching new partners to integrate our multiple domains. -Worked with Confiant and TMT teams to identify Malware campaigns served through our HB and other networks. -Directed negotiations with Ad Networks. -Trafficked various types of ad products and technologies via ad server (Ad Manager).

-Overview all aspects of Fathom's Ad Operations. -Daily communication with Networks, Sales, and Management to maximize Ad Inventory.

*Created daily newsletters using Sailthru and MailChimp. *Created Custom PopUps for the Website using Simfatic Forms. *Managed Scrubbly to identify Suppression List and Encrypted users between large newsletter lists. *Managed the entire ad inventory for the NationalMemo, and optimized accounts based on revenues. *Sending of newsletters, standalone & automated campaigns. *Evaluated results of the Newsletter mailings. *Proactive advised clients on the email marketing activities of mailing campaigns.

Consultant work for: IncreaseOnline - NL Ennovva Inc - USA eBuddy- NL NewParent.com- USA •Managed all Ad Inventory and trafficking in Europe, USA, and Latin American sites. •Provided recommendations and actively contributing solutions to quickly resolve technical or creative spec related issues. •Maintained ad tagging structure to enable display and video ads to target properly on site and mobile locations. •Monitored agency and ad network campaigns (As required) to ensure delivery goals are met.

•Managed and over viewed the 9 Entertaining, Lifestyle, and Food Network sites and MovieRoomReviews.com. •Ensured optimal monetization of remnant inventory through multi affiliates and partner networks. •Analyzed exchanges with demand side-advertising partners from 2MM available impressions and up. •Reviewed and cleaned malware and click fraud. •Maximized company revenue, yield, category and campaign performance. •Evaluated existing partnerships for efficiency and ROI for growth.

• Managed all aspects of ad campaign fulfillment including project management, ad testing and campaign scheduling for TheWeek.com and MentalFloss.com. • Trouble-shooted delivery and/or creative issues that may occur while the campaigns are in progress. • Provided Sales with detailed weekly reporting, including performance summary and optimization recommendations. • Responded to inventory requests and tech spec inquiries. • Created digital proposals, brainstorming sponsorships and pitching big ideas for

• Managed all levels of online advertising operations, including implementing ad campaigns, ad network revenue, campaign optimization, testing creative assets, reporting, customer service and sales and client support for paidContent.org, mocoNews.net, two other partner sites

• Reviewed URLs and banners internal coding for Malware/ Virus alerts. • Provided costumer service and technical support with insight and advice regarding every aspect of Client’s accounts.

• Oversaw the delivery and performance of all Grandparents.com advertising campaigns; liaised directly with advertisers to communicate results and process feedback; exceeded customer expectations in order to increase renewal business up to 40 percent quarterly and drive revenue. • Proactively monitored, analyzed and optimized performance in the deliver of ad campaigns, including the selection and delivery of ad networks for excess inventory, to maximize overall revenues. • Ensured timely posting and succe

•Managed all levels of online advertising operations, including inventory projections, implementing ad campaigns, ad unit trafficking, campaign optimization, managing creative assets, reporting, billing, customer service and sales and client support for 160+ College Sports Sites and 250+ TV international Channels.
•Provided second level of technical support to all advertising campaigns, which included troubleshooting under performing, or under-delivering campaigns, and discrepancies.

•Coordinated all operational efforts related to campaign launches and managed the life of the campaign by monitoring and optimizing to attain internal and client goals; duties included coordinating legal and finance approval of campaigns and securing creative and other assets necessary for campaign launch. •Supervised 3-4 Ad Operations Coordinators as part of a central Ad Ops team including: organization with Sales Coordinators, Account Managers, Sales Managers, and Accounting to service sold campaigns.

•Developed new websites in an effort to achieve Lacayo and Associates’ goals for future partnerships.
•Interacted and coordinated with production and creative services to ensure flawless print and online advertising for Lacayo and Associates throughout the San Francisco Bay Area.
•Provided administrative support to C.E.O. 
•Assisted in preparation/drafting of contracts.

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