Judith Bori

As the digital performance marketing expert I am responsible for: - Managing our digital acquisition channels to increase user acquitions globally - Inhousing digital channels to increase our reach - Optimizing our marketing channel mix and reporting to management - Working with external agencies - Running A/B tests to improve the user experience and increase conversion rates

- Managing all Google AdWords campaigns for OLX in LatAm and letgo markets globally - Optimizing performance oriented campaigns - Mobile user acquisition through all of Google's networks and utilizing all formats - Daily analysis of key metrics (CPA, post click/-install action, quality of leads) - Knowledge of bid management tools, mobile tracking platforms and analytics solutions - Close collaboration with business intelligence and strategy departments

- Managing international AdWords campaigns - Advising on website optimisation to improve customer acquisition - Full responsibility of budgeting

Teaching: Strategy, HRM and Entrepreneurship

The Green Office is a student-driven and staff-supported university department that is responsible for managing Maastricht University's sustainability portfolio. As research coordinator I am responsible for increasing the knowledge exchange between researchers across faculties and to support and enhance opportunities for student research on sustainability-related questions.

- Developing strategic account plans for the customers - Identifying growth opportunities and creating action plan - Building long-lasting client relationships at various levels of the organization - Building and optimizing online campaigns (Search, Display, Mobile, YouTube) with focus on performance and ROI - Delivering client training on AdWords - Manage trusted relationships with clients and develop a thorough understanding of their business challenges

- Developed marketing strategies - Advertised via newsletters, emails, newspaper articles - Designed text and layout of flyers - Analyzed website traffic - Updated website layout (FrontPage) - Created promotional video

- Content management of intranet - Preparation of the internet presence for the in-house division “Mey&Edlich”

Top 100 Universities in the world I Triple Crown Accredited I Top 50 Masters Programs Globally Organization: Management, Change and Consultancy specialization Top thesis on innovation management (8/10) Overall: 8.29/10 (A+/cum laude/first class honors)

Austauschsemester

Top 100 Universities in the world I Triple Crown Accredited I 17th of Times Higher Education Top 100 Most International Universities *Grade of 9/10 in 'strategy' specialization (A+) *Grade of 8/10 in bachelor thesis (top 20%) *Overall: 7.73/10 (A/second class honors, 2nd division)