Judith Kaltschmitt

• Setting up 5 year brand and category vision and defining business strategies and insight-based innovation pipeline for EIMEA • Leading holistic brand building plans including communication strategy, product design, holistic campaign development and launch plans • Leading digital strategy, design, commercial plans, eCommerce & scaled digital direct to consumer program. • P&L responsibility for Skincare Europe • Managing 9 direct reports and 20 multi-functional team members

• P&L responsibility for Personalcare Pakistan, Sub-Sahara Africa, Near East • Created & implemented new scaled business & support model across Europe, Middle East & Africa • Created & implemented cross regional brand building plans including product & communication design to win in modern trade and HFS • Led and developed white-space launch including brand model, go to market strategy and launch plans. • Managed 3 direct reports and 11 cross-functional team members.

• Designed and developed global product innovations 5 years out • Led overall brand strategy, brand campaign development and designed and implemented new tiered brand architecture • Led marketing & communication strategies and plans including ideation, big idea definition, 360° toolbox creation and commercialization for total Europe. • Led total category vision shelf-back & end-to-end portfolio optimization • Managed 3 direct reports and 9 cross-functional team members.

• Developed global product innovation for upcoming 3 years • Led marketing & communication strategies and plans (TV, print, in-store, PR, digital) • Led dispersed multi-functional team

• Business and P&L management • Led brand strategy and launch plans for upcoming 12 months across channels and customers • Led multi-functional team

Marketing/Controlling