Julia Heckmanns

- Coordinating the international media communication for the brand department of the market leader in integrated technologies in Germany - Managing international processes from global strategy phase to local execution stage in more than 12 countries (Key markets: USA, China, Germany) - Developing the global media strategy to support rebranding of the company, introducing a new claim and strengthening the brand image

- Roll-out, implementation and updating of mobile apps and games to digitally support product launches - Developing a long-term social media strategy based on analyzing and monitoring Social Media Platforms of Laundry & Home Care using Facebook analytic tools - Steering digital teams in more than 20 regions and countries, and providing support for the implementation of global projects, campaigns, and content

Monitoring media, preparing coverage reports, and proactively spotting trends to seize opportunities for clients in the markets and industries - Producing accurate and high quality written documents including, media materials, news releases, competition copy, feature proposals, invites and advertorial reports - Coordinating the publication process of newsletters and social media platforms incorporated into client’s PR efforts

Mentoring 2 groups each consisting out of 5 students who significantly improved their level of Oral English Proficiency - Teaching debating, presenting and conversational techniques - In charge of organizing and creating study material and test exams

Higher Level English & Literature, Economics, Maths & German