KARIN MAESTRELLI

- Research strategy, surveys, and interview scripts - Conducting interviews and workshops - Qualitative and quantitative analysis and delivery of research and insights reports

- Workshop facilitation and user research (quantitative and qualitative) and data analysis - Wireframe and layout of Landing Pages, Websites and Interactive Systems on FIGMA (HTML & CSS) - Design of learning experiences (online and face-to-face) with a focus on the user - Management and continuous improvement of products and relationships with stakeholders

- Content Marketing Strategy with a focus on acquisition and nutrition - Product Launch & go-to market strategy - Social Media Management - Wireframe and layout of Landing Pages, Websites, and Interactive Systems on FIGMA (HTML & CSS) - Customer success

Highlighted Projects: - McDonald’s: field research to understand the experience of the company team to improve the communication channels. - Marist Colleges: series of workshops with students to understand languages, mental models, and themes to be addressed in the communication strategy of the college's network, and collaborative production of content for social networks with high school students.

Grupo Marista is a french institution with more than 200 years of experience present in more than 81 countries around the globe and impacting the health and education of more than 50 thousand students in basic and higher education in Brazil. - Development of research strategy and roadmap - Conducting field research and workshops - Research reports and analysis

Product Design | User Experience Design | Innovation Ecosystems | Disruptive Business | Creative Economy | Digital Marketing and Growth Hacking | Management and Planning | Customer Success