KARIN MAESTRELLI
Angestellt, UX Research Lead, IN.SIGHT
Abschluss: Specialization, Pontifícia Universidade Católica do Paraná
Curitiba, Brasilien
Über mich
I'm a Multipotentialite Designer, with 10 years of experience focused on bringing users' voices into solutions. I consider myself an open-minded person, really passionate about people, their culture, and behavior. As a designer seeking different points of view, I enjoy working with diverse teams, hands-on, and looking forward to solving complex problems. I graduated as a Graphic Designer in 2011 and have been working in many areas such as Instructional and Learning Experience Design, UX Research, and Product Marketing. Since May 2021, I lead and conduct Research at IN.SIGHT, bringing users' voices to the managers' table. I enjoy working with creative and diverse teams, bringing customers' voices into projects, designing remarkable experiences, and solving problems. Besides that: - MC of the 1st TEDxPUCPR 👩🚀 - Entrepreneurship 🎒 - Doer Mindset 👷♀️ - Nomad 🧳
Werdegang
Berufserfahrung von KARIN MAESTRELLI
Bis heute 3 Jahre und 2 Monate, seit Mai 2021
UX Research Lead
IN.SIGHT
- Research strategy, surveys, and interview scripts - Conducting interviews and workshops - Qualitative and quantitative analysis and delivery of research and insights reports
10 Monate, Aug. 2020 - Mai 2021
Senior Learning Experience Designer
slash/education
- Workshop facilitation and user research (quantitative and qualitative) and data analysis - Wireframe and layout of Landing Pages, Websites and Interactive Systems on FIGMA (HTML & CSS) - Design of learning experiences (online and face-to-face) with a focus on the user - Management and continuous improvement of products and relationships with stakeholders
1 Jahr und 2 Monate, Juli 2019 - Aug. 2020
Product Marketing Manager
slash/education
- Content Marketing Strategy with a focus on acquisition and nutrition - Product Launch & go-to market strategy - Social Media Management - Wireframe and layout of Landing Pages, Websites, and Interactive Systems on FIGMA (HTML & CSS) - Customer success
3 Jahre und 7 Monate, Feb. 2016 - Aug. 2019
UX Research | Visual Design | Content and Social Media Manager
Freelance, self-employed
Highlighted Projects: - McDonald’s: field research to understand the experience of the company team to improve the communication channels. - Marist Colleges: series of workshops with students to understand languages, mental models, and themes to be addressed in the communication strategy of the college's network, and collaborative production of content for social networks with high school students.
2 Jahre und 4 Monate, Dez. 2015 - März 2018
Junior Marketing Analyst
Grupo Marista
Grupo Marista is a french institution with more than 200 years of experience present in more than 81 countries around the globe and impacting the health and education of more than 50 thousand students in basic and higher education in Brazil. - Development of research strategy and roadmap - Conducting field research and workshops - Research reports and analysis
Ausbildung von KARIN MAESTRELLI
1 Jahr und 3 Monate, Okt. 2020 - Dez. 2021
Postgraduate studies in Digital business: innovation and entrepreneurship
PUCPR
1 Jahr und 3 Monate, Aug. 2020 - Okt. 2021
Digital Business: Innovation and Entrepreneurship
Pontifícia Universidade Católica do Paraná
Product Design | User Experience Design | Innovation Ecosystems | Disruptive Business | Creative Economy | Digital Marketing and Growth Hacking | Management and Planning | Customer Success
5 Jahre, Jan. 2006 - Dez. 2010
Graphic Design
Universidade Positivo
Sprachen
Englisch
Fließend
Portugiesisch
Muttersprache
Spanisch
Grundlagen