Karem Tatiana Garcia

- Redesigned Premium & Anywhere subscription screens, increasing client acquisition and retention. - Enhanced wishlist flows to drive more purchases. - Launched Sezzle Balance, expanding ways to add money and pay within the app. - Developed a benefits system that boosts daily engagement and retention. - Improved checkout flows, strengthened payment flexibility, refined key interactions, and enhanced in-app navigation to create a smoother, more intuitive shopping experience, increasing repeat purchases.

-Design leader for EYGTS, designed intuitive features for netting App, improving worldwide transaction. Increasing USD transactions year by year. Merged 4 product sites into EYPay, optimizing info. arch, usability, increasing client acquisition. -Lead UX & VD, Sodimac Suppliers. I redesigned the platform & onboarding processes. Increasing new users & engagement of currents. -UX & VD, NBC Universal Digital Movie Deals. I redesigned a user friendly site getting emphasis on CTA’s to easy & fast purchases.

Redesigned key features of TriNet (HR platform) improving CTA rates for critical user actions and reducing fines by 15%. I refined steps in the onboarding for new clients, saving time by rethink a section causing confusion and giving more support text. The team and I did this by simplifying the language, steps, iconography, allowing a better self onboarding process for the users.

At Schlumberger, support the design and creation of the platform for request and manage services for suppliers and third parties related with all portfolio, creating flows, user friendly interfaces getting the emphasis on enhancing the attributes and CTA's to generate easy and fastest requests. For HomeLuv improve the overall UX, by redesigning sections of the site according to new d.system implementation creating icons, layouts, components and variables of components, color palette and hierarchy in typo.

• Redesigned product pages with a responsive approach, improving online shopping UX and increasing sales. The pilot was in Trinidad & Tobago and online sales doubled. • Designed a solution to display mandatory regulations without disrupting the product page’s aesthetics; developed adaptable item templates for 13 countries & curated product catalogs. Conducted research, prototyping, A/B testing to support continuous data-driven improvements.

Academic assistant of the course: Marketing Simulation. This course provides a space to simulate the practice of managing marketing making informed decisions & reflecting on the effect of the results on subsequent decision making. Students will make decisions in a market simulated & competitive through Digital MarkStrat simulator. My role was to guide and be aware of students questions regarding the simulator and results. Qualify the reports of the proposed strategies, results obtained and marketing plans.

• Created the website and design system, focusing on generating valuable leads for services and direct sales. Prioritized navigation, usability, and interaction. The site averaged 200 daily visitors, 80 monthly orders, and 15 service implementations. • Developed attraction strategies and improved UX using insights from Google Analytics & Business Manager, applying findings across targeted campaigns. Created company blog, enabling its addition to AdSense for passive income.

• Redesigned the website and developed a graphic manual, tripling daily conversions for ambulance and occupational health services (from 10 to 30). Enhanced navigation for direct sales calls and created G. Ads campaigns using insights from G. Analytics improving ad efficiency and lead growth.

Training with practical and theoretical knowledge to design and implement marketing strategies, differentiated by innovation, argumentation with analytical support and the integration of local and global perspectives. Integrating professional experiences, use methodologies to diagnose problems and formulate marketing solutions applied to work environments. Focus given in: Marketing of Services, Innovation, Sales and Consumer Behavior.

Graduated in Design with emphasis on Communication. The program focused on interdisciplinary, open vision, attentive to the social, cultural and technological dynamics of contemporary times. With a transversal emphasis on Human Centered Design and Design Thinking. Development of projects that move between the tangible and intangible and articulate solutions where the human being is the center. The focus was in courses on Services, Communication, Editorial, Illustration, Typography and Graphics.