Alfredo Isaías López Aguilar

Product Designer in Augmented Testing for Augmented Globant product. We work with artificial intelligence to improve the software quality team's experience.

UX Designer in the Ancillaries area for LATAM Airlines. Research and Design in the new digital experience of the airline. Working mainly with products, hotels, cars, insurance, Holidays. Things I do day to day are: Conduct research on user behavior and metrics that validate or invalidate our hypotheses. Design prototypes in different fidelities for different studies and validation of hypotheses. Perform user testing, guerrilla testing, A/B testing, usability testing, etc. Lead the design within my product.

UX Designer in the Digital Transformation area of BCI Bank. Research and Design of new digital channels through user-centric methodology with focus on omnichannel experience. - Conduct studies and research on user behavior and metrics that validate or invalidate our hypotheses. User Research - Data driven design. - Design low, medium and high fidelity prototypes for different studies. - Present and lead everything that has to do with UX and Design of my cell to different areas of the bank.