Karin Leiberg

I started my career with trend-/consumer research based in Chicago(US). Back in Europe, my work focus shifted to zeitgeist- and innovation research, network marketing and communications. As a strategic content scout & curator, i pull together themes, stories, and ideas to craft unexpected narratives across a range of formats and topics, from immersive lifestyle experiences to the future of society. I develop new formats, communication & marketing products.

Cultural journalism has a broader take on culture, including lifestyle issues, societal debate, and reflective ethical discussion. I trained students in the fields of topic identification and research as well as creating a narrative and its communication.

The main object of teaching was the design process – from the initial demand to conception and development, and finally to presentation. As a structural framework, it served to facilitate work on various project themes and creates interdisciplinary links to other study programs. I trained students within the design research and design thinking process and the storytelling towards Press and Public.

Strategy, Consumer Insights and Business Intelligence: I identified & researched potential business opportunities derived from market trends & prepared ‘mini’ business plans outlining consumer need, market definition, growth & competition. Provided strategic recommendations for implementation to executive leadership. Published quarterly US market report providing insight on retail performance by channel, as it related to current consumer trends and needs.