Karmesh Tiwari

 Created TruReach (bespoke DSP) which increased G. Margin by 3.2x, reduced Media costs by 2.1x through optimisations.  Achieved eCPC of $0.03, eCPCV of $0.002 NTM, 0.56% CTR, 91.2% VCR, with 99.47% brand suitability rate, 90% viewability, and 99.42% IVT Free.  Drove Sales of $160K, eCPA of $0.86, Conversion rate of 7.8%. Bounce Rate of 32.6%.  Pioneered and led multiple new initiatives including the creation of a custom DMS, DSP, Attention Index, and TruReach GeoSync, & saved $270K.

Client Servicing & Project Management: Leading major Unilever & H&M projects End to End managing the complete Project Life Cycle Curating & Implementing Owned Digital, Social Media, Paid Media (SEM, SMM) Print, TV, Radio, POS & OOH campaigns Leadership & Team Management: Provide Strategic & Managerial Leadership Lead, Train & Direct a team of 6 Project Managers located across 3 continents in EU, India, South Africa & Mexico. Communication & Reporting: Creating weekly & monthly analytical reports

 Leading & Managing client accounts (Castrol, Google, Microsoft, Dell, Tata Motors, etc.) End to End from Pitching, Conceptualizing, Planning, Strategy & Execution.  Delivering Large Format Multiple Pitches, collaborating with Media Planners to develop Media Strategy, Budgets, Operational Plan & Proposal  Partner with Operations and Finance in building & managing Client’s P&L.  Managing work and Professional Development of 4 Project Managers, 23 Supervisors  Vendor Mgmt. handling 18+ Local Vendors

Business Development:  Driving growth, designing Presentation, Proposals, developing Marketing Collaterals.  Managed 7 people, into Lead Generation, NBD, Client Relations & Operations.  Maintained Client accounts, drive retention & growing senior-level clients. Client Servicing & Operations:  Coordinating with Client, Vendors, & Stakeholders.  Selecting, Appointing & Coordinating with Agencies like Creative, Media, Social & Performance Agencies.  Liaising with Designers, Copywriters, Media Buyers.