Karoline Inacio

• Managing all incoming campaigns and distributing to team according to workload • Designing and optimizing cross-functional feedback and information processes • Managing six team members: setting objectives, conducting appraisals, coaching

•Assessed marketing department (people, processes, systems) of acquired USA company •Designed new USA marketing structure in line with global marketing process •Managed marketing integration of acquired company: established single brand identity, trained and lead USA marketing team to embrace new roles and processes, managed transfer of activities to service centre in the Philippines

• Identified requirements and designed structure for off-shoring service centre in the Philippines • Managed entire project implementation: recruitment, training and management of 20 people • Established service level agreement to manage service provision of off-shoring centre, delivered user needs for technical supporting tools and launched services to marketing globally

• Developed and implemented global marketing campaigns with total annual budgets of £1.4M • Researched target industries, created marketing plans using online and offline media • Interacted with external suppliers including PR and design agencies, publishers, printers, search engine and email marketing consultants to create effective communication plan • Analysed online media results based on website statistics, online bidder activity and ROI