Katerina Akh

Led 30+ user and market research projects to help startups identify target customers and market segments globally. Developed product strategies, roadmaps, and go-to-market plans for four startup teams. Created user personas and journey maps, utilizing research from nine markets within two months. Tested 50+ hypotheses with MVPs, prototypes, and beta versions. Provided product recommendations to startup founders and teams. Improved product conversion rate and market acceptance through marketing strategies.

Conducted market and consumer research for the Virtual Worlds and Play2Earn segments, analyzing consumer needs Led design and research team in product development metaverse from scratch: from ideation through the fast-paced launch of a few products - virtual land sales and avatar hub with many iterations ( $200K total sales in the first month of sales ) Maintain product backlog within the development team

Conducted market and UX analysis for B2B Toloka managed and DIY services (pricing, contracts, tech stack, sales) Executed 20+ product test among 12 international competitors with various datasets Prepared recommendation for product marketing team for brand positioning and pricing

Managed team of designers and illustrators Maintain project tech backlog within the engineering team and project manager Developed the architecture and design of a video streaming SaaS service with VR content, B2B marketplace, voice analytics platform for contact center Conducted market and UX analysis for B2B clients

Developed a marketing strategy for the Russian and European markets Launched 2 landing pages and started a social media presence for the company Supported PR activities, included participation in the Blockchain conference in Basel (Switzerland), as a result, $ 1.5 million in investments were attracted