Kateryna Hochholzer

Marketing Campaigns: Led brand-focused campaigns to drive leads and boost conversions. Creative Strategy: Developed concepts for trade shows, online ads, and partner marketing. Email Automation: Implemented automated email flows to improve customer engagement. Sales Pages: Redesigned pages for better structure, UX, and conversion rates.

• Planning, developing, implementing and managing the overall digital marketing strategy for product promotion, budgeting • Development of KPI for all digital activities (Facebook, Instagram, YouTube, Google paid search, SEO) • Lead-generation funnel performance • Web - development (chat-bots, online application forms etc.) • Optimize customer experience online (See, Think, Do, Care) • Project management of cross-functional team • Develop of training system for the dealer network (digital marketing)

• Digital projects supervising (ideas initiation and implementation, planning and production, analysis and optimization, reporting) • Developed and performed leads generation on financial projects (Bank credits, deposits, car insurance, currency exchange) • Developing marketing campaigns strategies (CPA, CPL, PPC, CPM) • Email marketing strategy launch • Worked with teams (SMM, PPC, SEO managers, copywriters, designers, developers, PR specials, etc.) and external teams (marketing and advertising partners)

The project to provide all the SKM holding companies with special ad campaign on Segodnya Multimedia resources websites. • Project launch and development • Product line development • Communication strategy and project marketing performance • Creation of non-standard online and offline campaigns • Project resulting 100 and more campaigns performed Clients: SKM, DTEK, Metinvest, Media Group Ukraine, Digital Screens, Mediapartnership, Ukrtelekom, Vega telecom, Astelit (Life), HarvEast Holding etc.)

Digital project management and KPI performance Close cooperation with – GDN, media and SMM managers to provide customers tasks execution Budgeting and planning of media campaigns (Reach campaign on various websites, targeting and ads format planning to provide best results) Reporting and analysis of KPI and optimization Assistance in complex strategy planning. Key Clients - «Mindshare» advertising agency (Group M), clients: WizzAir, Lufthansa, SwissArlines, IBM, Sandora, Tefal, Baileys, Johny Walker

Launch and performance of complex Direct marketing projects (mailing campaigns, telemarketing, hotlines, promo-campaing local and national). Coordination of web-development project. Creation, management and reporting of hotline- telemarketing campaigns. Key Clients: L'Oreal, Procter and Gamble, Imperial Tobacco Ukraine; SCA Hygiene (Libero Zewa), Otto Ukraine, Kimberly-Clark.