Kateryna Osypova

- Developed and implemented the digital content measurement framework; - Set up KPIs and KPIs tracking for marketing projects; - Measured and evaluated various marketing channels' performance (Social, SEO, CRM); - Introduced analytical dashboards to report on the performance of online campaigns; - Coordinated on-site and off-site SEO optimization for multiple markets;

- Supported marketing teams to develop and achieve objectives based on data insights (Adobe Analytics, Adobe Social, DWH); - Monitored and identified tracking issues on the website to ensure data quality; - Trained business users on how to work with dashboards independently; - Built, automated and visualized data reports using various analysis tools (Adobe Analytics, PowerPivot, PowerBI, Tableau); - Communicated (verbal & written) findings to various stakeholders to make a tangible impact on the business;

- SEM for Russian, Kazakh, Czech and Polish markets; - DoubleClick - managing GDN campaigns through DCM - Work with bid optimization tools; - Working with automated campaign building tools; - Google Analytics Premium user - working with standard and customized reports; - Working with Data Warehouse tables, basic knowledge of SQL; - Building and analyzing performance and optimization reports in Excel on the daily basis;

- PPC (AdWords, Bing Ads, YandexDirect, Sklik); - Web-Analytics – responsible for the Google Analytics Premium implementation; - Web-Site performance tracking and optimization; - Affiliate marketing; - Mobile and app advertising; - SMM for the local markets; - SEO and PR-related projects; - Negotiating and contracting with OTAs; - Speaker for Momondo at the Ukraine International Travel & Tourism exhibition (UITT) in March 2014;

Tasks: leading construction, business, and administration projects using specialized programs; introducing changes to the organizational structure. Outcome: skills to work with database, extracting necessary information for the reports, analytical thinking.