Katrine Kieldsen

Basic

Partner, Senior Partner, Accrease

Copenhagen, Denmark

Skills

Digital Marketing
Analytics
Personlisation
Leadership
Business strategy
innovation
Digital Transformation
Change Management
Industry Expert (eCommerce SaaS Travel FSI Media ...)

Timeline

Professional experience for Katrine Kieldsen

  • Current 3 years and 9 months, since Jan 2018

    Co-Founder

    Tagtic

    Tired of bad data? Tagtic helps you proactively monitor your web analytics and optimization solutions. Get in touch if you want to try it out.

  • Current 5 years and 6 months, since Apr 2016

    Senior Partner

    Accrease

    Accrease is an international consultancy that helps companies use data to answer high-value questions that drive improved customer experience, revenue and profitability. We are passionate digital marketers who enjoy helping customers create data-driven organisations. We believe in data as the enabler to unlock great value - which we can help you strategise around and most importantly realise.

  • 1 year and 3 months, Feb 2015 - Apr 2016

    Consulting Manager, Nordics | Analytics & Personalization

    Adobe

    Adobe is recognized as having the leading digital marketing suite available today. It holds the most complete set of marketing solutions available. And it gives you everything you need to get deep insight into your customer and build personalized customer journeys. Led a group of brilliant Analytics and Personalization consultants that helped define, execute and optimize data driven digital marketing strategies for the largest brands in the Nordics.

  • 9 months, Jun 2014 - Feb 2015

    Consulting Team Lead, Nordics | Analytics & Personalization

    Adobe

    Helped top brands with their data driven digital transformation, while taking business ownership as Team Lead for the Analytics and Personalization team in the Nordics. Responsibilities: • Led business transformation projects for strategic clients • Created go-to market strategy for offshore resources • Supported sales in selling consulting engagements • Led and guided team to reach revenue targets • SME for analytics and personalization in EMEA

  • 2 years and 2 months, May 2012 - Jun 2014

    Senior Consultant | Predictive Marketing Practice Lead

    Adobe

    Provided business strategic insights to help clients become best in class in utilizing the digital channels to drive growth, from a data driven perspective. Responsibilities: • Selected for management consulting group that worked w. CXO-level on key accounts • Led predictive marketing practice in EMEA • Recognized for delivering high quality work • Invited to speak at conferences on different aspects of analytics

  • 4 years and 6 months, Dec 2007 - May 2012

    Consultant | Vertical Expert

    Adobe

    Supported clients cross industries with defining and implementing the right analytics tracking solution. Responsibilities: • Awarded 'fast learner' of the year prize in EMEA • Invited to speak at conferences about predictive analytics • Led the largest analytics implementation projects in EMEA successfully • Chosen SME for 'ecommerce' and 'emerging markets' (Part of the Omniture acquisition October 2009)

  • 2 years and 3 months, Jun 2007 - Aug 2009

    Partner

    God & Co

    God & Co. is a small part-time digital agency specializing in interactive multimedia design and concept development for clients such as Gyldendal. Responsibilities: • Created digital roadmaps and concepts • Pitched and sold new projects • Owned client relations • Mastered design and coding

  • 11 months, Feb 2007 - Dec 2007

    Project Manager

    Guardia

    Guardia is a Danish 3D face recognition company that was awarded the IST Grand Prize, by the European Commission, for its state of the art technology. Responsibilities: • Managed digital presence • Supported creation of go to market strategy

  • 9 months, Jun 2006 - Feb 2007

    Freelance

    Discovery Channel

    Discovery Networks Denmark is part Discovery Networks International, who owns 28 TV-channels and has 69 million viewers per month. Responsibilities: • Extracted insights on commercial performance • Built Excel dashboards for various stakeholders

Educational background for Katrine Kieldsen

  • HD Part II, Graduate Diploma in Business Administration, Finance

    Copenhagen Business School

    Fixed Income & Derivatives Advanced Portfolio Analysis Corporate Finance Financial Statement Analysis Mergers, Acquisitions and Valuation Private Equity GPA: 10,2 Completed 2 of 4 semesters so far. Not currently enrolled.

  • HD Part I, Graduate Certificate in Business Administration

    Copenhagen Business School

    Service Operation Management Statistics & Data Analysis Business Strategy Macroeconomics Managerial Economics Business Laws Ranked in top 5% of graduating class.

  • Multimedia Design

    Copenhagen Business and Technical Academy

    Project Management Concept Development Communication Visualization & Interaction Development

Languages

  • English

    First language

  • Danish

    First language

Interests

Digital Marketing
Adobe Analytics
Omniture
Sitecatalyst
Digital Analytics
Web Analytics
Digital Media and Marketing
Business Analytics
Adobe
Adobe Data Workbench
Business and Market Development
Adobe Marketing Cloud
SiteCatalyst
Adobe Test & Target
Adobe Audience Manager
Visual Analytics
Online Marketing

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