Katya Yordanova

Responsible for the development, implementation & management of traditional and digital marketing plans for all undergraduate, postgraduate and continuing education university programmes. • Work directly with senior management of the organization. • Lead on the delivery of audience-focused content for the university website and other digital media platforms, including social media and intranet.

Developed, implemented, tracked, reviewed and optimised digital marketing campaigns across all digital channels. • Planned Web, SEO/SEM, email, social media, search and display advertising campaigns. • Monitored organic search engine performance and goal setting based on site impressions, click-through rates, traffic, and conversions. • Measured and reported on the performance of all digital marketing campaigns. RESULTS: Helped several international brands reach customers or recruit staff.

Developed, implemented, tracked, reviewed and optimised digital marketing campaigns across all digital channels. • Planned Web, SEO/SEM, email, social media, search and display advertising campaigns. • Monitored organic search engine performance and goal setting based on site impressions, click-through rates, traffic, and conversions. • Measured and reported on the performance of all digital marketing campaigns. RESULTS: Helped several international brands reach customers or recruit staff.