Kerstin Holzinger

- Improved online user experience and conducted AB tests to optimize conversion rate - Generated marketing intelligence reports to provide information relevant for operational/ tactical decision making - Managed Google search/shopping campaigns for UK, IE and AT market

- Built knowledge about product development cycles in the FMCG industry - Acquired understanding of prototype testing and package design - Updated product content databank and improved its management - Conducted an international competitor analysis to scan market for new trends

- Supported initiating and developing a new business model in the software industry - Acquired knowledge about Cloud computing and SaaS - Benchmarked how SaaS affects channel use, e-commerce and the brand reputation

- Built knowledge of the diverse aspects of email and social media marketing - Acquired ability to issue, track e-newsletters and analyze response rates - Contributed to increased product digitalization by designing an interactive e-learning tool to educate B2B partners

- Acquired ability for developing social media marketing strategies and their implementation - Improved efficiency of e-mail campaigns by incorporating a new service provider with options for personalization - Facilitated brand recognition by redesigning and standardizing the newsletter layout

#2 in the UK for marketing according to the 2016 Complete University Guide - Relevant courses: Digital Marketing, Marketing Channels, Strategic Marketing, Market Research - Master thesis: ‘Shopper Channel Journey - A Case Study of the UK Grocery Market’

#26 Business School in Europe according to the 2015 FT ranking - Major in Business Management, Minor in Strategy - Relevant Courses: Strategic Management, Financial Decision Making, Int. Business Challenges, Market Research, Innovation Management, Lean Entrepreneurship

Erasmus Auslandssemester

#43 in Europe according to the 2015 FT ranking - Specialized in Marketing Mngt and Int. Business - Conducted research in my bachelor thesis in cooperation with Henkel: ‘Study on the Behavior of Toothpaste Customers and the Perception of the Brand Theramed on the Basis of Focus Groups’