Korhan Yunak


Global CRM Business Analyst, Vodafone Group

Düsseldorf, Germany


A driven professional with strong functional
analytical and communication skills with experience in telecommunications industry in the area of business intelligence and customer relationship management. Significant experience in business analysis
requirement scoping and fit/gap analysis with an understanding of best practices methodologies in transformation programmes. Main areas of expertise lie with business intelligence
customer relationship management and functional view of CRM systems
CRM business processes
enterprise data warehouse
customer analytics
business process modeling and corporate performance management within the Telecommunications industry.


Professional experience for Korhan Yunak

  • 1 year and 5 months, Oct 2008 - Feb 2010

    BI Business Analyst - Global Business Intelligence

    Vodafone Group

    •Led several projects expanding capabilities of the Global Business Intelligence platform based on requirements, managed stakeholder expectations and accountable for signing-off project deliverables with the senior management team •Provided business analysis support with respect to BI platform used by Vodafone Group Marketing to analyze customer behaviour, product and service usage across key local markets •Managed Data Warehouse Selection project with the objective of choosing group recommended solution

  • 1 year and 8 months, Mar 2007 - Oct 2008

    Senior BI Business Analyst

    Vodafone Turkey

    •Led business analysis activities for Enterprise Data Warehouse project, ran requirement gathering workshops, translated requirements into solution and managed UAT phase •Designed data model for Customer Segmentation and Churn Management project based on KXEN technology which resulted in identification of hidden patterns of customer behaviours, high value customers and allowed targeted campaigns with better retention activities •Contributed key Customer Value Management projects (e.g Social Network)

  • 10 months, Jun 2006 - Mar 2007

    Business Intelligence Analyst


    • Analyzed and developed enterprise BI reports ranging from operational to analytical from existing enterprise data warehouse system • Designed and agreed key management reports, KPIs with senior stakeholders and implemented Corporate Dashboard project which encouraged fact based decision making culture throughout the company • Carried out inflow and outflow analysis of customer base allowing better segmentation of customers by their value which increased efficiency of marketing activities

  • 2 years and 1 month, Sep 2003 - Sep 2005

    BI & CPM Consultant

    Ereteam IT Services & Consultancy

    •Designed, developed and implemented enterprise budgeting and planning platform for number of client to allow easy management of budgeting lifecycle •Led a team responsible for defining end-to-end budgeting process, conducted analysis sessions and signed-off project deliverables with the project owner •Developed management BI reporting portal for client's operational and financial data within a single platform integrating data from operational systems

  • 4 months, Jun 2002 - Sep 2002



    • Summer internship for a leading company. Initiated a project called ‘Process Automation’ in a search for utilizing MS Consultant’s processes in their engagements • Conducted one-to-one interviews and developed functional specifications to be hand over to developers. Presented final delivery to main stakeholders and obtained sing-off

  • Global CRM Business Analyst

    Vodafone Group

    •Built CRM Center of Excellence team together with head of department and managed specific areas, engaged with CRM community across Vodafone local markets to drive best practices, re-use and good quality delivery •Responsible for building central business process repository, re-usable assets and best practices which are aligned to Oracle Siebel CRM capabilities •Led a team of resources responsible for designing globally consistent business processes across Vodafone local markets.

Educational background for Korhan Yunak

  • 4 years and 6 months, Jan 1999 - Jun 2003

    Management Information Systems

    Bogaziçi Üniversitesi


  • English



Business Intelligence
Management Consultancy
BI strategy
Project Management
Business Process Management offers


Writing about Customer Value Management (CVM). BI Strategies at BeyeNetwork UK

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