Ksenia Markovic

• Develop & execute Paid Media Strategy in 14 countries (EMEA) • Management of Media budget to ensure spend optimization and KPIs achievement (CPM, CTR, ROI etc) • Create & execute Paid Media calendar/campaigns & channels: Meta, Pinterest, Display, Google, PPC & Affiliate • Responsible for the Paid Media funnel: Awareness, Intent & Conversion • Day-to-day management of Paid Media operational needs together with Media Agency

OZON Group is the biggest e-commerce company in Russia with more than 2 million unique visitors and annual growth 80%. During more than 2 years at the company, I was engaged in the strategic marketing development of product categories (Mums&Kids, Apparel), launched cross company’s multi-category promos with more than 300K SKU, managed variety of projects/products with IT, Finance, Design and Logistic departments and provided full marketing support of the new business (cross-border marketplace).

• Creating a business plan and project concept taking into account requests of investor • Budgeting and reporting • Searching and negotiating with key partners • Recruiting and training personnel • Developing and implementing online/offline advertising campaign (Web, Direct marketing, social media, etc.), • Conception and organization customer events • Assortment and pricing management

• Developing corporate and business strategy based on complex internal and external analysis • Preparing reports and presentations for the President of the Company • Developing a listing strategy for the Group of Companies • Analysing rules of the main stock markets (LSE, MOEX, NYSE, NASDAQ, HKSE) • Creating a model of corporate governance, preparing regulatory documents and developing recommendation for corporate governance improvement

• Collecting information and conducting complex analysis of the company including organization interviews with employees • Participating in brainstorm-sessions and developing strategic solutions for the clients • Preparing presentation for top-executives

• Identifying markets' strengths and opportunities • Developing and execute management strategies aimed at exceeding financial targets • Devising specific strategies to optimize deal performance • Communicating deal needs with 2 sales team (10 people) and 2 city managers • Optimising deal structure for getting a high profitability • Actively interact with Groupon International leaders, sharing and leveraging knowledge and expertise • Effectively manage, train and communicate KPI’s to the team

On-line store of Christmas trees/ E-commerce company / Successfully launched own business project with ROI 325% (During the Christmas period)