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Laetitia LAURENT

Angestellt, CRM Consultant, Altran Technologies - France
Paris, Frankreich

Fähigkeiten und Kenntnisse

Change Management
Organization
Project Management
Microsoft Dynamics CRM
Digital Marketing
Digital Design
Digital Media Management
Reporting Analyse
Communication
Team coordination
Microsoft Project
CRM Analysis
Management
SEO-Tools
E-Commerce-Consulting
E-Commerce-Management

Werdegang

Berufserfahrung von Laetitia LAURENT

  • Bis heute 11 Jahre und 8 Monate, seit Nov. 2013

    CRM Consultant

    Altran Technologies - France

    Training manager for the European zone (France, Germany, Spain and England) Process manager for the Asia zone : offshore of processes - team coordination of ~ 10 person (Bangalore - India) Implementation and deployment of the Event Management Solution of SGCIB in London and Paris Software use analysis + Action plan - Implementation of a survey among 3000 users Customization/Improvement of the platform - Workshop with Users, Business and Delivery team

  • 1 Jahr und 3 Monate, Sep. 2012 - Nov. 2013

    IT Change Management Consultant

    CSC

    Change management strategy (implementation of collaborative tools) ~ 15 000 employees and 3 600 general agents Deployment management of French Northeast and Southeast perimeter of Axa Private individuals / professionals (team coordination, pilot deployment providers, management failures, progress reporting production)  Quality control (analysis of the reasons of users unsatisfaction, implementation of corrective actions, continuous improvement) Performance management (production reporting)

  • 1 Jahr und 4 Monate, Sep. 2009 - Dez. 2010

    Digital Marketing Project Manager

    Mondadori

    Optimization and redesign of the website - Benchmarking - Creation of specifications for new rubrics  SMO and SEO: Improving natural search rankings on key terms - Basics HTML Email, Newsletters, Advertisement campaign, Social media : target, book of duties, results Management of partnerships - Follow-ups statistics (e-mailing, banners, contests …): Analyzing web traffic, recommending and implementing improvements to the site

  • 1 Jahr, Sep. 2008 - Aug. 2009

    Internal Auditor

    Snecma - Safran Group

    - Study of satisfaction with the communication workshop with the client - Financial analysis concerning the parts of the CFM56

  • 6 Monate, Okt. 2007 - März 2008

    E-Business Consultant

    Valorys Partners

    - Define the problem of the website - Optimization of the site: Marketing, Communication, Design and Architecture Network advices - Presentation of the law for online communication and digital marketing

  • 1 Jahr, Sep. 2006 - Aug. 2007

    Customer Relationship Advisor

    AG2R LA MONDIALE

    - Conducting market research - Monitoring the activity of customer advisors - Development of tools: analytical service sales, planning - B2C Event in Paris: Presentation of the company to the customers, creation of games… - Design and implementation of a customer satisfaction questionnaire - Prospecting and signature of assurance contracts

  • 1 Jahr, Sep. 2005 - Aug. 2006

    Marketing assistant

    Société Générale FIMAT SNC

    - Design and implementation of a survey for customer satisfaction - Updating the clients database - Meeting reports

Ausbildung von Laetitia LAURENT

  • 2012 - 2013

    Master's degree, Master of International Business and New Technology

    Université Paris Dauphine

    PM BOK Knowledge General knowledge in new technologies International management and cross-functional project abilities

  • 2011 - 2012

    English

    EF Englishtown

    - English class - Marketing and business class - Psychology and debate class - American Movie class - Conversation class – TOEFL/TOEIC preparation class - Cambridge EFECLT

  • 2009 - 2010

    MBA Marketing,E-business and Innovation, Marketing and E-business

    ESG Executive

    - Digital marketing – E-business market – CRM – Project management – Satisfaction surveys on the web – Market research - Advertising and digital law - Basics HTML skills - Process Innovation – Distance selling - Web design – Optimization and SEO – Architecture network

  • 2008 - 2009

    Master 1 Management and Business strategy alternating, Management

    EPPA

    - General knowledge of business – Management – Marketing – Human Resources – Communication

  • 2007 - 2008

    Bachelor of Digital Marketing, Web marketing

    IUT University of Evry

    - Psychology – Management and business strategy – Market research - Multimedia law – Communication – Digital Marketing – E-business - Project management – Business plan – Databases – CRM – Information management –IT Organization

  • 2005 - 2007

    Business Management, Marketing

    RISE

    - Management of the business relashionship – Marketing basics - Business Management – Team Management – Communication

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

  • Französisch

    Muttersprache

  • Spanisch

    Grundlagen

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