
Laetitia LAURENT
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Laetitia LAURENT
- Bis heute 11 Jahre und 8 Monate, seit Nov. 2013
CRM Consultant
Altran Technologies - France
Training manager for the European zone (France, Germany, Spain and England) Process manager for the Asia zone : offshore of processes - team coordination of ~ 10 person (Bangalore - India) Implementation and deployment of the Event Management Solution of SGCIB in London and Paris Software use analysis + Action plan - Implementation of a survey among 3000 users Customization/Improvement of the platform - Workshop with Users, Business and Delivery team
- 1 Jahr und 3 Monate, Sep. 2012 - Nov. 2013
IT Change Management Consultant
CSC
Change management strategy (implementation of collaborative tools) ~ 15 000 employees and 3 600 general agents Deployment management of French Northeast and Southeast perimeter of Axa Private individuals / professionals (team coordination, pilot deployment providers, management failures, progress reporting production) Quality control (analysis of the reasons of users unsatisfaction, implementation of corrective actions, continuous improvement) Performance management (production reporting)
- 1 Jahr und 4 Monate, Sep. 2009 - Dez. 2010
Digital Marketing Project Manager
Mondadori
Optimization and redesign of the website - Benchmarking - Creation of specifications for new rubrics SMO and SEO: Improving natural search rankings on key terms - Basics HTML Email, Newsletters, Advertisement campaign, Social media : target, book of duties, results Management of partnerships - Follow-ups statistics (e-mailing, banners, contests …): Analyzing web traffic, recommending and implementing improvements to the site
- 1 Jahr, Sep. 2008 - Aug. 2009
Internal Auditor
Snecma - Safran Group
- Study of satisfaction with the communication workshop with the client - Financial analysis concerning the parts of the CFM56
- 6 Monate, Okt. 2007 - März 2008
E-Business Consultant
Valorys Partners
- Define the problem of the website - Optimization of the site: Marketing, Communication, Design and Architecture Network advices - Presentation of the law for online communication and digital marketing
- 1 Jahr, Sep. 2006 - Aug. 2007
Customer Relationship Advisor
AG2R LA MONDIALE
- Conducting market research - Monitoring the activity of customer advisors - Development of tools: analytical service sales, planning - B2C Event in Paris: Presentation of the company to the customers, creation of games… - Design and implementation of a customer satisfaction questionnaire - Prospecting and signature of assurance contracts
- 1 Jahr, Sep. 2005 - Aug. 2006
Marketing assistant
Société Générale FIMAT SNC
- Design and implementation of a survey for customer satisfaction - Updating the clients database - Meeting reports
Ausbildung von Laetitia LAURENT
- 2012 - 2013
Master's degree, Master of International Business and New Technology
Université Paris Dauphine
PM BOK Knowledge General knowledge in new technologies International management and cross-functional project abilities
- 2011 - 2012
English
EF Englishtown
- English class - Marketing and business class - Psychology and debate class - American Movie class - Conversation class – TOEFL/TOEIC preparation class - Cambridge EFECLT
- 2009 - 2010
MBA Marketing,E-business and Innovation, Marketing and E-business
ESG Executive
- Digital marketing – E-business market – CRM – Project management – Satisfaction surveys on the web – Market research - Advertising and digital law - Basics HTML skills - Process Innovation – Distance selling - Web design – Optimization and SEO – Architecture network
- 2008 - 2009
Master 1 Management and Business strategy alternating, Management
EPPA
- General knowledge of business – Management – Marketing – Human Resources – Communication
- 2007 - 2008
Bachelor of Digital Marketing, Web marketing
IUT University of Evry
- Psychology – Management and business strategy – Market research - Multimedia law – Communication – Digital Marketing – E-business - Project management – Business plan – Databases – CRM – Information management –IT Organization
- 2005 - 2007
Business Management, Marketing
RISE
- Management of the business relashionship – Marketing basics - Business Management – Team Management – Communication
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Französisch
Muttersprache
Spanisch
Grundlagen
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