Laetitia LAURENT

Training manager for the European zone (France, Germany, Spain and England) Process manager for the Asia zone : offshore of processes - team coordination of ~ 10 person (Bangalore - India) Implementation and deployment of the Event Management Solution of SGCIB in London and Paris Software use analysis + Action plan - Implementation of a survey among 3000 users Customization/Improvement of the platform - Workshop with Users, Business and Delivery team

Change management strategy (implementation of collaborative tools) ~ 15 000 employees and 3 600 general agents Deployment management of French Northeast and Southeast perimeter of Axa Private individuals / professionals (team coordination, pilot deployment providers, management failures, progress reporting production)  Quality control (analysis of the reasons of users unsatisfaction, implementation of corrective actions, continuous improvement) Performance management (production reporting)

Optimization and redesign of the website - Benchmarking - Creation of specifications for new rubrics  SMO and SEO: Improving natural search rankings on key terms - Basics HTML Email, Newsletters, Advertisement campaign, Social media : target, book of duties, results Management of partnerships - Follow-ups statistics (e-mailing, banners, contests …): Analyzing web traffic, recommending and implementing improvements to the site

- Study of satisfaction with the communication workshop with the client - Financial analysis concerning the parts of the CFM56

- Define the problem of the website - Optimization of the site: Marketing, Communication, Design and Architecture Network advices - Presentation of the law for online communication and digital marketing

- Conducting market research - Monitoring the activity of customer advisors - Development of tools: analytical service sales, planning - B2C Event in Paris: Presentation of the company to the customers, creation of games… - Design and implementation of a customer satisfaction questionnaire - Prospecting and signature of assurance contracts

- Design and implementation of a survey for customer satisfaction - Updating the clients database - Meeting reports

PM BOK Knowledge General knowledge in new technologies International management and cross-functional project abilities

- English class - Marketing and business class - Psychology and debate class - American Movie class - Conversation class – TOEFL/TOEIC preparation class - Cambridge EFECLT

- Digital marketing – E-business market – CRM – Project management – Satisfaction surveys on the web – Market research - Advertising and digital law - Basics HTML skills - Process Innovation – Distance selling - Web design – Optimization and SEO – Architecture network

- General knowledge of business – Management – Marketing – Human Resources – Communication

- Psychology – Management and business strategy – Market research - Multimedia law – Communication – Digital Marketing – E-business - Project management – Business plan – Databases – CRM – Information management –IT Organization

- Management of the business relashionship – Marketing basics - Business Management – Team Management – Communication