Lars Schwenk

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Freiberuflich, Head of Marketing & Analytics D2C Interim, Samsung Electronics Germany GmbH

Hamburg, Germany

About me

International eCommerce & Business Development (D2C/B2C) - International sales strategies & execution - Change management and digitalization - Curious entrepreneur, wide technical knowledge & a hands-on mentality Intercultural management and eCommerce is the fundament of my 20+ years business world. In many global change management projects, I learned to listen to the needs of the local markets, customers and employees and how to empower people and establish clear KPIs. I developed a wide knowledge about international marketing, eCommerce and project management and always appreciated working in international teams. My skill cloud encloses a long list of successful sales & business development projects. My personality is best described as an open minded, ambitious and curious entrepreneur. My leadership role model consists of empathy, authenticity and fairness. Employees appreciate my open minded, clear and efficient guidance, a logic and number driven mindset and a sense of humor.

Skills

E-Commerce
Internationaler Handel
Marketing
Produktmanagement
Geschäftsführung
Prozessoptimierung
interim Management
Projektmanagement
Produktentwicklung
Salesforce
Telekommunikation
Restrukturierung
Organisationsentwicklung
Innovationsmanagement
Customer Journey
SAP Business One
Social Media Monitoring
SCRUM
Social Media Strategie
Social Media
SERP
Amazon Sales
eBay Sales
Sales
Performance Marketing
Volksrepublik China
Interkulturelles Management
Asien
Internationales Management
Change Management
tradebyte
Chinesisch Mandarin Sprache
Vertrieb
Unternehmensführung
Service
Certified Scrum Master
Certified Scrum Product Owner
Certified Prince2 Projekt Manager
Certified Prince2 Agile Projekt Manager
Prince2
Business Development
Beratung
Online Marketing
Analyse
Changemanagement
E-commerce
Handel
SEO
Marketplaces
Agiles Projektmanagement
Certified ScrumMaster (CSM)
Prince 2 Agile
Teamfähigkeit
Softwareentwicklung
Kommunikationsfähigkeit
Produkteinführung
Führungserfahrung
Englische Sprache
Projekte
Verkauf
Entwurf
Prozesse

Timeline

Professional experience for Lars Schwenk

  • Current 4 months, since Sep 2022

    Head of Marketing & Analytics D2C Interim

    Samsung Electronics Germany GmbH

  • Current 1 year and 6 months, since Jul 2021

    Leiter E-Commerce

    Kabs PolsterWelt

    E-Commerce, Business Development, Teambuilding

  • Current 10 years, since 2013

    Interim Manager - Marketing / Produktmanagement - eCommerce / FMCG / Software

    Lars Schwenk

    Online Marketing / Sales: Marketing strategy | ECommerce strategy | performance marketing | Online / mobile / social media campaigns | launch and operate web shops in Europe | SEO/SEA/SMA | content creation | digital branding | marketplace marketing | Amazon DSP & CPC | CRM | telemarketing | international marketplaces Business Development: reorganization and change management | retail sales | B2B and wholesale | market entry strategies | growth strategies

  • 5 years and 8 months, 2015 - Aug 2020

    Managing Director Germany

    MH-Handel GmbH (Aosom)

    Unternehmensleitung / eCommerce / Handel / Import China Internationaler Handel auf allen eCommerce Kanälen: Website, Amazon, eBay und 3rd Parties Optimierung der Supply Chain Aufbau der Prozesse zur nachhaltigen Steigerung des Umsatzes und Gewinns Teambuilding und Churnverringerung Product Sourcing in China und Import der Waren in die EU

  • 2014 - 2015

    Interim Manager - Produktmanagement (Stab des Vorstand)

    11880 Internet Services AG
  • 2009 - 2013

    Managing Director

    Mjam GmbH

    Entwicklung und Vertrieb von frischen Convenience Food Artikeln.

  • 2008 - 2008

    Interim Manager - VP International Marketing (Asien)

    AVG Technologies

    VP international Marketing verantw. für internationale Markteintrittsstrategie (insbes. APAC, Australasia, Americas)

  • 2006 - 2008

    Managing Director

    Deutsche Telekom AG / South Korean Telecom (JV Cyworld Europe GmbH)

    Geschäftsführung, Marketing, Produktmanagement

  • 2003 - 2006

    Teamleitung Community

    Deutsche Telekom AG

    Community und Services; Mobiles Portal und Services

  • 2001 - 2003

    Manager New Media

    Vodafone GmbH

    Above / Below the Line Marketing; Online-Campaigns / Online Brand Manager;Merger and Process-Optimising; CRM

  • 1996 - 2001

    Teamleader Pre Sales

    Microsoft Deutschland GmbH

    Sales und PreSales Aktivitäten; Produkteinführungen; Organisation / Koordination des Teams

Educational background for Lars Schwenk

  • 1996 - 1997

    Chinesisch

    Xiamen Daxue (PR China)

    Chinesisch

  • 1996 - 1999

    Wirtschaft

    FH Hildesheim

    Marketing

Languages

  • Chinese

    Basic

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

Projekte
Business Development
Marketing
New Media
Food
E-Commerce
Social Media Monitoring
SCRUM
Social Media
Social Media Strategie
Social Media Optimierung
Service to Sale
eCommerce

Interests

Internationales Management
Markterschliessung
Nachhaltigkeit
Sport

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