Laura Cadena Nieto

• Scoped and planned strategic brand‑alignment initiatives in collaboration with business‑development and creative teams. • Collaborated on the development of digital assets and decks for communication and brand alignment purposes.

• Designed and executed the digital marketing strategy across organic social, paid campaigns and WordPress e-commerce sites to grow engagement, traffic and awareness. • Managed paid campaigns (setup, CPC monitoring, basic optimisation and reporting) across Meta, Google and LinkedIn to support purchase intent and traffic. Measured in Meta analytics and Google analytics. • so much more..

• Produced, scheduled and published social content across LinkedIn, Facebook and Instagram; created short-form video and static assets in Photoshop/Illustrator and Canva. • Optimized platform performance by creating an excel with # in order to use them more effectively. • Managed routine WordPress/Elementor tasks: page updates and optimization, blog post publishing and standardising blog layouts. •so much more

• Supported regional digital NPD projects across multiple European markets (incl. Switzerland, Italy, Norway, Sweden, Finland). • Contributed to early stages of regional NPD projects in Switzerland, Italy, Norway, Sweden, Finland. • Managing social media activities, ie Facebook, Instagram, YouTube for Switzerland, Austria, Italy, Belgium, Norway, Sweden, Finland and (Greece/Cyprus for four months), and brief creative agency. ...