Renata Thais de Souza

Marketing Consultant, Market Researcher and Trend Scouter, writing columns for B2B magazines on the matters and managing Social Media accounts for Brazilian and German companies. Remote freelance work translating technical brochures for textile companies in Brazil from Portuguese to French, English and Spanish.

Opening the first flagship concept store in Germany, assist retail and replenishment as well as visual mershandising.

Lecturing post graduation class in Marketing, Trend and Market Research.

Research market and consumer behaviour of young adults between the ages of 18 and 24 years old.

Managing and creating content to all company’s social media profile , as well as for its fashion website. Creating and implementing the project for the company’s semestral fashion magazine, as well as working as editor and chief of the magazine for ten issues. Researching for new markets and trends, dealing with both buyers, brands and designers, as well as organising and lecturing in trade fairs in the US, Mexico, Colombia, India, Bangladesh, China, South Korea, Spain, Italy, France and Turkey.

Designing shoes and researching new trends and technology for Nike Football, Nike Lifestyle and Converse.

Researching, negotiating and buying from designer streetwear brands for a multi brand store. Collection planning and managing.

The Use of Semiotics in the Research of Market and Consumer Behaviour in Fashion.

Marketing Habilitation

Fashion Business Management, International Trade and Marketing, Fashion Design Apparel.