Laura Tepner

Kollaboration Masterthesis

SIBS - FORWARD PAYMENT SOLUTIONS - Multibanco Vending Machines Semester long term Consulting project at the head office in Portugal Research and development of new payment trends for the Portuguese and international market

Acquired knowledge of the diverse aspects of the food industry, including product development, POS design and planning, social media and online marketing (community management) by undertaking rotational responsibilities and achieving operational goals such as the fan base growth up to 1 million likes on the facebook fan page of nutella Deutschland. Developed marketing research and analysed market data to test the new product line and successfully implement it to the German market (nutella bready).

Collaborated in the local Marketing Department of the German store Duisburg and the headquarter Independently created local public relation and communication tasks, responsible for social media and the daily internet performance of the local website to keep customers updated about offers. Designed communication material such as local newsletters and POS with InDesign and Photoshop. Negotiated sponsoring inquiries as well as created and planned yearly in-store events.

STRATEGIC FINANCIAL MANAGMENT WITH GLOBALIZATION GAME THEORY SUSTAINABILITY AND CORPORATE GOVERNACE PESQUISA DE MARKETING

Marketing