Lefsley Mújica

As part of the EMEA team at Bayer AG by the hand of Gloryfeel, I apply my extensive Amazon expertise to the pharmaceutical sector, focusing on Amazon advertising strategies and driving growth in the Spanish market. I manage top brands such as Supradyn, Bepanthol, and Berocca, using a data-driven approach to scale their presence and optimize performance across Amazon. My experience in e-commerce and brand management is instrumental in delivering impactful results for these leading pharmaceutical brands.

As part of the advertising management team at the #1 Amazon agency in Germany, I managed high-profile clients, driving growth with holistic marketing strategies. I applied my expertise in e-commerce, brand management, and strategic marketing to scale brands across Amazon EU5. My focus included new sectors such as home care, home electronics, and fashion, delivering significant results for global brands.

Leveraging deep expertise in strategic marketing, e-commerce, and brand management, I now apply these insights to the Amazon EMEA & USA ecosystem. My experience in consumer research, A/B testing, and competitive benchmarking has strengthened my understanding of the customer journey. I specialize in SEO, advertising, brand support & protection, brand store design, marketplace management, review monitoring, and market analysis for Amazon Sellers & Vendors.

Strategic Marketing Consultant, developing comprehensive marketing plans for Facebook and Instagram. Designed and executed advertising campaigns for Google and Mega based on in-depth market research. Created effective social media communication strategies to enhance brand engagement and reach for electronic consumers.

Successfully launched the company’s portfolio on Amazon Mexico for the first time - a major milestone. Led the SAP implementation team, ensuring a smooth transition. Managed forecasting and seasonality strategies for both B2B and B2C markets. Served as Brand Manager for e-commerce, overseeing consumer electronics. Developed and executed social media strategies across Facebook, Instagram, and YouTube. Led trade marketing initiatives, market research, and mystery shopping for major retail chains.

Led A/B testing for advertising strategies to optimize new product launches, including TV commercials. Conducted focus groups to gather market insights and research data, ensuring a strong understanding of consumer preferences. Performed competitive benchmarking against top U.S. brands to refine positioning. Organized team-building initiatives for Frito-Lay, one of the leading companies in the food industry.

Postgraduate Diploma in Space Design, specializing in merchandising and store layout, corporate image studies, and brand development.

Postgraduate Diploma in Finance, focused on understanding financial fundamentals to drive revenue growth and make cost-efficient business decisions.

Bachelor’s Degree in Marketing, recognized with an honor badge for achieving one of the highest grades in my class, distinguishing me as one of the top students of my generation. My degree, originally earned in Mexico, has been verified and certified by Germany, ensuring its recognition and validity across Europe.