Leonie Schürmann

Portfolio and Product Management for product category Dispenser Accessories. Elaboration of market, competitor and cost benefit analyses.

Supported International Marketing team with day-to-day business, Portfolio and Project Management, Product Marketing and Internationalization of dispenser business. Preparation of customer presentations, communication materials and packaging solutions partly in interdisciplinary cooperation with Communication Agencies.

Planned and created internal and external marketing activities for a well-established American bank and an international cosmetic company. Provided International secondary research and revealed customer insights to back up or create marketing strategies for various renowned clients.

Planned, conducted and evaluated an individual Market Research for a client´s communication strategy. Created client presentations and planned marketing activities for companies from the consumer goods industry, commerce and services. Assisted in the organization of a marketing campaign for Focus Magazine. Established and updated media plans and coordinated commercials.

Collaborated with team to develop communication strategies and advertising content. Supported its execution (e.g. photo/model research) Mentored and supported the creation of an online promotional summer campaign for Thomas Cook, a major travel agency in Germany.

Academic Writing

Career Management New Product Development Persuasive Communication Special Topics in Marketing Strategic Marketing Management

Marketing, Communication Management