Liam Santos-Walsh

Independent Strategic Marketing Advisor specializing in deep tech and enterprise services across Southeast Asia and Europe. Partnered with venture-backed AI, cybersecurity, and industrial automation firms on positioning, go-to-market strategy, and executive narrative development. Supported Series A–C fundraising, enterprise RFP optimization, and cross-market expansion into UK, EU, and ANZ sectors.

Go-to-market strategist for complex tech products in emerging markets.

B2B Industrial IoT platform providing predictive maintenance analytics for manufacturing plants across Malaysia and Singapore. Raised US$8M Series A from regional VC.

• Supported regional campaign adaptation for global hospitality platform entering SEA markets. • Delivered brand audit and repositioning for leading APAC spirits portfolio. • Consulted for telecom and fintech ventures during early-stage growth phases.

Focused on cross-cultural brand anthropology and emerging digital consumer behavior.

• Managed youth and lifestyle segment portfolio. • Led multi-channel campaign launches across digital, retail, and out-of-home. • Coordinated cross-functional teams including product, analytics and creative agencies.

• Developed brand architecture frameworks for FMCG clients across Greater China. • Supported pitch development for regional retainer accounts.

• Managed components of global FMCG and aviation accounts. • Coordinated cross-market campaign rollout across EMEA. • Liaised with client stakeholders and internal creative teams. • Contributed to award-nominated integrated campaigns.

• Led regional campaign coordination for consumer goods portfolio. • Managed client relationships across Singapore and Malaysia. • Oversaw junior account executives and production timelines.

• Supported local brand campaigns across FMCG and political communications. • Assisted in pitch preparation and market research initiatives.