Lillian Haase

Seminars: - Data-Driven Marketing - International Social Media Marketing

- Lead and manage all digital marketing at Webtrekk including SEO, Social Media Advertising, Google and Bing Ads, Analytics, Reporting, and Strategy with a present focus on a website re-launch. - Lead the collaboration between the Sales Team and the Marketing Team with a focus on lead management optimisation and reporting (Salesforce) plus strategic alignment - Taught the 'Webtrekk for Google Analytics Users' workshop at the Data Lover Summit

I had the responsibility of bringing best-practice Digital Marketing in-house. I participated in strategic and organizational decisions while leading and training a team of four people. My position was a combination of management, process optimization, training as well as running or overseeing marketing campaigns for Quadriga products: Congresses; Conferences; Seminars & E-learning; MBA programs; Professional Associations; Magazines; & Online Job Portals.

* Development of digital capabilities in Europe and abroad at Edelman with SEO, PPC and Analytics training for Digital and PR teams * Team lead and hands on SEO, PPC, Paid Social Campaigns, and Analytics set-up, reporting and troubleshooting on client accounts in Germany and abroad * Business growth and development *Clients: 100 Lives Alete Autodesk Bosch Carl Zeiss Florida Citrus Fresenius Kabi Hartmann HP PayPal Simply Science Taco Bell Teva Unilever Voltarin Western Digital Zagg

* Consulting includes strategy, gap analysis, research, planning, project management * Manage PPC campaigns including Google Adwords and Facebook Advertising * Google Analytics - account set-up, account audits, customization, troubleshooting and data analysis * Digital marketing workshops and coaching in Berlin * Manage a portfolio of websites Clients Include: Lufthansa InTouch, EON, Anke Runge Berlin, Layla Grayce, Edelman, Quadriga Media Berlin, Textbest Agentur

* SEO & Analytics reporting including performance summary, rankings, insights, and recommended actions * Short-term & long-term SEO strategy development and presentation * Off-page SEO including link audits, analysis, outreach, and repair * On-page SEO including content optimization, site speed, webmaster tools * Managed and led client-side and in-house training sessions * SEM & Display Clients: Metricon Homes, Australia Post, IAG (CGU), ANZ, McMillan Shakespeare, JUST AUTO Classifieds

* Strategic consulting to clients and staff * Extensive implementation of staff training and support * Create, collaborate, and advise on SEO, Adwords, Social Media, and on-page Conversion Strategies across our wider team’s portfolio of over 300 SME clients. * Managing a team of Account Managers, Project Managers, SEO & PPC Specialists, Conversion Specialists, Content Writers and Tech/Web Development Specialists. * Staff performance reviews.

As an SEO Account Manager at ROI I managed a portfolio of 55 Small & Medium Business clients Work Included * Project-managed the delegation, scheduling, and quality checks of work on my portfolio of accounts * Hands-on analysis and implementation of on-page SEO * Reporting and administration using in-house CMS * Assisted and led staff training and new process creation * Maintained an above-average client retention and SEO success rate