Sven Rocksloh

As the CMO of Lyto Brands Group, I lead the E-Commerce division, overseeing all online marketing efforts and managing our portfolio of three Shopify Plus online stores. Since 2020, we've focused on delivering personalized products, blending the innovation of a tech start-up with the creativity of a brand developer and the operational efficiency of a shop operator. Our mission is to provide unique products and customer experiences that stand out in the European market.

As an expert in building and scaling successful e-commerce brands, I have led the development and growth of multiple online stores across diverse niches, focusing on customer-centric solutions and operational excellence. My experience spans everything from apparel and toys for toddlers to personalized jewelry and party apparel, with each brand uniquely positioned to meet market demands.

As the Launch Consulting Lead, I led a team of technical experts responsible for delivering enterprise-level solutions to merchants across North America and EMEA. My role involved overseeing the strategic planning and execution of Shopify Plus and POS integrations, ensuring seamless functionality, scalability, and operational success for our clients. By combining industry-leading technology with tailored solutions, we enhanced the e-commerce experience and streamline operations for major retail brands.

Development of topic specific websites (e.g. Fluffis.de, Drilldoggy.com) and digitalization consulting.

Managing and leading a division of 25 full-time employees with overall P&L responsibility for e-commerce and customer service departments.

Managing international projects to assess the degree of digitalization along the omnichannel customer journey for group companies such as ABOUT YOU, Sportscheck, Otto Japan, Crate & Barrell and OTTO.

Shopmanagement

Zu meinen Aufgaben bei der KeywordDomains.com GmbH Münster gehörten die Einleitung und Überwachung interner und externer Linkbuilding Maßnahmen. Darüber hinaus fiel die inhaltliche Förderung der Webprojekte sowie die Einarbeitung neuer Teammitglieder in mein Aufgabengebiet.

Praktikum in der Event- und PR Abteilung der Full-Service-Agentur.

Freie Mitarbeit in der Text- und Fotoredaktion

Marketing