Lin Hsu

• Design e-mail templates, microsites, landing pages, and tools • Build module concepts for personalized content control • Create wireframes and moodboards • Work closely with developers, consultants and analysts to create automated and personalized journeys • Develop innovative ideas and build subsequent prototypes with a focus on digital dialogue and customer relationship management • Present products to customers and external partners

• Identified and advocated for the optimal user experience • Planned, executed and analyzed usability tests for proposed designs and made recommendations for design updates and changes based on feedback • Collaborated in the entire design process: from research, conceptualization, visualization, wireframing, prototyping, low-fidelity and high-fidelity mockups • Worked in an Agile environment

• Made mood and inspiration boards for conceptualizing collection and color palette • Created CAD rending with preferable materials and colors • Created technical specs for manufacturing purposes • Worked with local or overseas manufacturers for sampling and production

• Researched, conceptualized, developed, and executed seasonal trend direction for men's accessories • Created product technical specifications and design graphics for packaging and fixture • Sourced hardware, fabric, leather and man-made material • Oversaw the design of a variety of projects in a fast-paced environment • Coordinated with design, sales, production teams, and overseas factories on a daily basis

• Expressed ideas quickly and powerfully using hand sketches and graphics • Selected appropriate colors and painting methods for photoshop and hand rendering

• Assisted on designing numerous furniture and product based projects • Developed graphic designs with presentation boards and books • Focused on ideation sketches, paper and foam model, material research, sourcing, Solidworks modeling, Keyshot rendering, and technical drawing

• Graduated with Highest Honors and Outstanding Academic Achievements • Member of Pratt Circle