Lior Mey Tal

Helping small-medium businesses to grow faster and to find new customers in various industries, mainly in USA, Israel and Switzerland. Experienced with E-commerce platforms and websites; Google Merchant, Amazon Sellers, Google Ads Shopping, Bing Ads Shopping, Facebook Stores, etc. Managing Business Facebook pages and implementing tracking on the clients' websites for retargeting campaigns.

Head of a department with 11 employees, directly managing 2 team leads. Working with various industries (Lead Gen. , E-commerce and SaaS). Responsible for a monthly performance marketing budget of 5.2 million USD. Capital-efficient growth: scaled companies from $17M to $75M in 24 months in the USA and from 0 to 90M in 12 months in Europe, Improved VCM by 15% for $100M+ companies, and reduced CPA by 80% for new startups. Led monthly business updates with our partners' CEOs, CFOs, CROs, and CMOs.

Responsible for Search, Social and Programmatic campaigns implementation, optimization and analysis. Managing communication between global and local operation teams for our key B2C and B2B clients. Proficient and certified with Google Ads (Adwords), Google Display Network (GDN), Google Ads Video (YouTube), Google Shopping, Google Analytics, Search Ads 360, Bing Ads, Facebook Ads, Instagram, Snapchat, Linkedin Ads and Pinterest Ads.

Manage key B2B accounts. Developed and implemented marketing strategies for ReachLocal’s business partners. Established, monitored and optimized PPC and Display marketing campaigns for multiple brands. Worked closely with our sales departments to refine and improve marketing tactics, driving ROI to grow account portfolios. Conducted data analysis, competitive and industry research, prepared performance reports and presented it to the management and/or the clients.

Built and managed large-scale international Pay-Per-Click (PPC) marketing campaigns on search engines, displays, and video networks, with a budget more than $250K monthly. Analyzed the data of each campaign to reach the client's KPIs (ROI, FTDs, CPI. Interfaced with large clients, a gaming network, cable network, and with Google account managers. Due to excellent results, the monthly budget increased by 120% over prior year. Highly proficient in utilizing Google Ads and Bing Ads.

Conducted classroom lectures - Introduction to Investments and Human Resource Management. Graded homework and exams in undergraduate and graduate courses for the faculty of Business and Management - Principles of Business Strategy, Foundations of Finance.

Provided sales and support for medium to enterprise-level clients from both public and private sectors. Selected for a small team to work with Israel Army providing technical support for their networks at military installations throughout country. Received Secret Clearance. Government project supporting all schools / educational institutions in Israel, teachers and school principals with Wi-Fi, internet by phone.

Research M.B.A program for outstanding students Conducted research in Behavioral Finance, including lab experiment in Tilburg University, Holland Thesis: “Does the Size of the Group Really Matter", Thesis Advisor: Dr. Yaron Lahav