Lisa Schröer

Building up Lifestyle and Health Brands - Brand & Marketing Strategy: Strategy Workshops, 350° Development Pans for impactful brand growth - Developing Media Plan: On/Offline - Holistic Content Strategies: Organic & Paid - Planning and creating Meta Ads to increase brand awareness and boost conversions within the target audience - Manage Media Cooperations & Partnerships - Projectmanagement

Hair Care Team Lead in Austria - Category/product management: commercial strategies, leading new product launches in Hair Care in AT, go-to-market strategies - Campaign Management & Media Planning - Strategic Market Analysis & implementation of customer insights to become market leader in the category - P&L responsiblity - Secondment: Supporting Switzerland in the transition phase (July 2021 - November 2021)

Category management of three product groups: Personal Care (Haircare beauty products), Environmental Control (Air purifiers) and Lighting - Commercial planning throughout the whole product life cycle - Collaboration with commercial teams in the UK, other markets and agencies - Sell-out activity planning with the sales team - Media planning - Managing allocated artwork production - Product testing and competitor analysis - Invoice handling in SAP - Expert in Dyson products and branding

- Planning and organizing the Nationwide Dyson Academy - Strategic Planning of Mall Events promoting the whole product range - Introducing a new product range to the Austrian market - Optimizing workflow with the Accounting department

- Strategic Planning of Mall Events promoting the whole product range (Floorcare, Beauty, Air Treatment) - Organizing POS and Shop in Shop concepts in Austrian shops - Optimizing workflows with the Accounting Department - Planning and organizing the nationwide Dyson Academy Event - Supportive management of demonstrators - Introducing a new product range to the Austrian market - Supportive accounting tasks

Part-time work alongside my studies - Managing POS material in retail stores - Planning and organizing the nationwide Dyson Academy - Introducing a new product category into the Austrian market - Administration of orders and invoices of the department (SAP) - Supportive management of promotors and demonstrators

Part-time work alongside my studies - Administration of accounting of advertising costs - Organizing giveaways - Graphic designs - General support of the marketing team

- Support of students of commerical high schools in accounting

- Promotions for LGV Frischgemüse - Donauzentrum

- Contact with customers and suppliers - Collecting creative ideas - Support in concept development

- International Marketing Management - Strategic Management and Controlling