Dr. Livia Boerner

• Provided insights and solutions for the application of customer journey mapping and design thinking in consulting with a focus on psychological empirical evidence • Worked on a digital transformation project and whitepaper regarding innovation, strategy and analytics in the banking industry • Performed a research project concerning the digitalization within the German utility market

• Developed innovation strategies with focus on structured creative product development • For a large retail client, composed a study investigating the effectiveness of marketing sales drivers and price promotions using psychological measures • Authored an empirical article on the application of neuroscientific methods in UX research • Conducted a study examining the influence of innovative environments on performance

• Performed market analysis for Business Intelligence software and tools for clients • For a large sports retail client, ameliorated customer analytics predictive modeling by including social media and sentiment analysis regarding marketing measures

Entwicklung, Durchführung und Auswertung einer Studie im Bereich der Metakognition

Meinungsforschung, u. a. Erstellung des Politbarometers für das ZDF

Auslandssemester, Baden-Württemberg-Stipendium

Markt- und Werbepsychologie, Arbeits- und Organisationspsychologie, Klinische Psychologie