Lubica Clunkova

Supported aviation businesses through structuring all areas of their marketing programs. Developed strategies for different products/services & guided their implementation. Gave direction to communication initiatives, handled PR & information output, social media & website content. Designed persuasive sales messages, promotional campaigns, managed the creative side of promotional/advertising literature. Defined comprehensive brand manuals to increase brand exposure & promote a positive and consistent image.

Responsible for the global marketing and communications activities I oversaw the development and delivery of a fully integrated marketing strategy (annual marketing budget). I coordinated all communications flows, within and outside the company (B2B, B2C, internal communications, key stakeholders). Defined brand standards and usage guidelines, ensured brand consistency across all channels. Refined the crisis communications plan and its implementation, defined the key roles and respective duties.

Executed strategic marketing plans, developed effective design concepts for marketing collateral (emails, adverts, data sheets, brochures). Developed & executed marketing and promotional campaigns (print/digital). Managed photo shoots with models & external vendors, press conferences, VIP client events, major industry trade shows (EBACE, MEBAA). Participated in emergency response workshops to perform tests on emergency-preparedness plans, coordinated with local agencies & vendors to facilitate responses.

ABC Diploma in Graphic Design