Lucia Klaty Martonova

As a Director of eCommerce I´m responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies. Participate in the development and execution of strategic, financial and tactical business plans with other members of the cross functional team supporting the eCommerce strategy

- planning digital marketing seasonal communication for CE markets - Easter, BBQ, Xmas... - Managing digital marketing budget for CE and SK market - implement and manage digital and social media strategy , as well as manages digital communication that is in-line with Tesco’s brand proposition and trade plan. - Accountable for digital performance against KPIs

• Online display, high impact, and video advertising featuring content, retargeting, behavioral, and data-driven audience targeting for branding, engagement and performance campaigns • PR strategy, writting and distribution to the partner portals - TASR, SITA,sme.sk and more • Develop and oversee the overall marketing, communication and branding strategies, Create and implement large scale online advertising campaigns.

- marketing consulting, budgeting and controlling - online marketing, SEO, PR activities - building and keeping business relations with clients, media and PR agencies - cooperating with digital and marketing dep., creation of marketing and sales strategies - participating on preparing marketing events and conferences - organization and management of the sales dep., leading a team of people

Partners acquisition management in various projects and the primary implementation of the trade of Theatre - The conclusion of cooperation agreements and customer - Management of business meetings with clients - Developing and implementing marketing/promotion plans, business strategies and proposals - Responsible for the promotion and publicity activities during the Theater department's production season, organizing events for the clients

- cooperating with digital and marketing dep., creation of marketing and sales strategies - organization and management of the sales dep., leading a team of people - marketing planning - realization of new projects - m2.sk, Living system - managing online advertising using ad system - testing, launching and setting up online campaigns in complex internet advertising management system - sales and media planning for web

- negotiating conditions for local and international media agencies and clients - pricing, proposing ad formats, preparing price offers - working with context ad (Google Adsense, eTarget etc.) and intext ad on media/publisher side - cooperating with digital and marketing dep. - participating on preparing marketing events and conferences

building and keeping business relations with clients - searching and implementing new business opportunities - sales and media planning for web - reporting campaign statistics to clients, agency - negotiating conditions for local clients - pricing, proposing ad formats, preparing price offers - cooperating with digital and marketing dep., creation of marketing and sales strategies - organization and management of the sales dep., leading a team of people - marketing planning

- building and keeping business relations with clients - searching and implementing new business opportunities - sales and media planning for web - reporting campaign statistics to clients - negotiating conditions for clients - pricing, proposing ad formats, preparing price offers

- building and keeping business relations with clients - searching and implementing new business opportunities and goods - reporting - negotiating conditions for clients - pricing, proposing, preparing price offers

manufacture of dental movements and dental prothesis

Zertifizierte Mitarbeiterin - Buchhaltung, Kostenrechnung, Personalverrechnung, "b³ Administration"