Basic

Isabel Schmudlach

Employee, Senior Manager Lead Management, Prospect and Customer Experience, BMW Group

München, Germany

Skills

Marketing
Produktmanagement
Digital Marketing
Online Marketing
eCommerce
Online Strategie
Mediaplanung
Social Media
Strategie
Prozesse
Mobile Marketing
Mobile Websites
Online Vermarktung
Strategisches Marketing
Brandmanagement
Projektleitung
Implementierung
Konzeption
Kooperationen
CRM
Cloud Computing
Handel
Medien- und Telekommunikationsbranche (Mobile
Online
Online-Marketing
Mobile Apps
Ondevice Marketing
SEO
SEM
Contentmanagement
Digital
Prozessoptimierung
IPTV
SAS
Jira
Salesforce
Confluence
Medien
Telekommunikation
Automotive
FMCG
Interims Management
Consulting
Social Media Marketing
eMail Marketing
Suchmaschinenmarketing
Affiliate Marketing
HTML5
CSS
JavaScript
Wordpress
Kommunikation
Projektmanagement
Partnermanagement
Budgetverantwortung
Budget Management
Neue Medien
Networking
Digital strategy
B2C Marketing
B2B Marketing
Communication
Online advertising
Social Media Advertising
Display Advertising
Internationales Marketing
Marketing Management
Brand management
Branding
Channel Marketing
Crossmedia-Marketing
Business strategy
Trade Marketing
POS-Marketing
Cross-Media
Interactive marketing
CRM-Systeme
Adobe Marketing Cloud
Sales Promotion
Media
Steuerung von Agenturen
Stakeholdermanagement
Führungserfahrung
Performance marketing
Digital Transformation

Timeline

Professional experience for Isabel Schmudlach

  • Current 6 months, since Jan 2021

    Delivery Lead Digital BMW

    Plan.net group - The Marcom Engine

  • Current 2 years and 6 months, since 2019

    Senior Manager Lead Management, Prospect and Customer Experience

    BMW Group

    Lead Management, Strategie CRM

  • Current 12 years and 6 months, since 2009

    Senior Freelance Consultant für Markenführung & Digital Transformation

    Schmudlach Consulting

    Marketing-Beratung in Strategie, Konzeption und Prozessen. Kunden: MediaSaturn, Payback, Mercedes Benz, Henkel, Deutsche Telefom / Videoload, Bosch Power Tools

  • 2016 - 2017

    Head Product & Partnerships

    maxdome GmbH / ProSiebenSat.1 Media SE

  • 1 year and 3 months, Jan 2015 - Mar 2016

    Senior Manager Digital Marketing - Interim

    McDonald's Deutschland

  • 2016 - 2016

    Senior Consultant Marketing Strategy

    Sky Deutschland GmbH

  • 2014 - 2014

    Kampagnenmanager Loyalty program - Freelance Consultant

    Internationale Supermarktkette, Auftraggeber DataLab

  • 2014 - 2014

    Freelance Consultant Digital & PM

    DeutschlandCard GmbH - Ein Unternehmen von arvato Bertelsmann

  • 2013 - 2013

    Senior Manager Marketing Partner Management - Freelance

    Amazon Instant Video Germany GmbH

  • 2012 - 2013

    Senior Manager international Brandmanagement - Freelance

    redblue Marketing GmbH

  • 2011 - 2012

    Freelance Consultant Mobile Relaunch & Online Marketing Rewards

    PAYBACK GmbH, Part of the American Express Group

    1. Globale Implementierung PAYBACK Mobile Website und Apps (Android, iphone) - Beratung, Konzept, Projektleitung, globale Schnittstellenimplementierung 2. Online Marketing für den PAYBACK Prämienshop

  • 2010 - 2011

    Consultant

    Aquarius Consulting

    Consulting digitale Medien: Konzeption, Vermarktung, Marketing & Sales, Social Media, Mediaplanung. Kunden: Media Saturn, Mercedes Benz, Bosch Power Tools

  • 2010 - 2010

    Consultant für Digital Content Management / Video

    Deutsche Telekom AG, Products & Innovation

    Device-übergreifend: Strategie, Prozesse, Produkt Launch, Positionierung, Implementierung, Vermarktung

  • 2005 - 2009

    Marketing & Productmanagement

    Focus Magazin Verlag

  • Führungskräfte-Trainee "Marketing & Communications" Stab Dr. Burda

    Hubert Burda Media GmbH

  • Produktmanagement Digital TV

    Kabel Deutschland GmbH

  • Consultant & Marketing

    GMO Management Consulting

  • Mobile Marketing Manager

    YOC AG

    Vermarktung und Konzeption von Mobile Marketing Lösungen. Branchenfokus: Mode, IT, Pharma

  • Freelance Manager Digital Marketing

    DeutschlandCard GmbH - Ein Unternehmen von arvato Bertelsmann

Educational background for Isabel Schmudlach

  • 2017 - 2018

    Online Marketing Management

    Wildner Akademie

    Online Publishing (HTML5, CSS, JavaSkript), Social Media, Online Marketing (SEO, SEM, Performance Marketing)

  • 2001 - 2002

    ESCP-EAP - European School of Management (Oxford / Paris)

  • 1997 - 2001

    London College of Printing / London College of Communications

    Editorial Design, Fotography, Moving Image

Languages

  • German

    First language

  • English

    Fluent

  • French

    Fluent

Wants

Neue Herausforderung
Festanstellung
strategisches Marketing
Marketing
digitale Medien
eCommerce
Online Marketing
Social Media
Social Media Strategie
Mobile Website
Mobile Internet
Apps
Beratung
Consulting
Konzeption
Strategie
Implementierung
Prozesse
Produktmanagement
HTML5
CSS
JavaScript

Interests

Reisen
Skifahren
Design
Photographie
Kunst
Architektur
Yoga
Tauchen
Surfen
Laufen

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