Lucia Teixidor

Executing a strategic plan for the Warewashing segment in Europe, $200M sales. Drive growth & profitability through strategic-regional plans. Organize market tests for the innovation launches, define“go to market”. Collaborate with Global Marketing and R&D teams, to drive innovation from ideation to post-launch, aligning with key stakeholders. Evaluate competitive landscape; conduct market research of the innovation trends for the category. Report and analyze marketing financial metrics

Implementation marketing programs directly at the POS. Support, follow up on the strategic actions, reporting , budget control. Achievements: Quarterly launch product program launches “In Store”.

Impolauto was set up as an Eco Car Washing company providing car cleaning services in the parking areas of different clients, such as L'Oreal, Oracle, HP, Metrovacesa, through an online booking system. Achievements: Complete responsible for all the Start Up process, ideation, definition, execution of business plan, brand building, WEB Page, hiring and managing staff (6 HC).

Purchasing management, portfolio review. Finding the right suppliers and negotiating prices. Budget control. Pitching ideas to senior management to reduce costs. Maintaining relationships with existing suppliers while seeking new ones. Achievements: 30% telephone cost reduction, 35% car fleet costs reduction, 5% lease rent expense reduction, successful move to new Madrid Offices, consolidation of 50% of the office after the merge with Wrigley’s.

Development and execution of the marketing plan for the complete range of product segments: lips, eyes, nails and face. Managing and controlling the budget assigned to each category. Negotiation and implementation of the Trade promotional plan, full market and competitor analysis.

Responsible for the pre-launch and launch of Venus Gillette for Women Iberia. Budget management. Presentation of new product portfolio to the customers. Media negotiation, qualitative and quantitative analysis. Coordination for promotional activity at the POS. Organization of PR events including press conferences.

Support and coordination in the organization of the events and fairs worldwide, Annual Marketing Conference of Amadeus .and ITB '99 in Berlin.

Start up of the company in Spain, reporting to the General Manager. Presentation of new products to potential customers. Follow up and evaluation of the advertising campaigns