Lucie Koutníková

RBBS Plc (Rural Broadband Solutions ) aims to create a wholesale network offering broadband to the hardest-to-reach properties. • Heavily involved in its efforts to seek investment by preparing presentations, communicating with the broker and the board of directors, providing marketing input into due diligence, resulting in the attraction of new investors.

SWS Broadband is an established provider of broadband to rural communities in Shropshire and Mid-Wales. Delivered marketing strategy and directed all related activities (branding, new product definition and pricing strategy, budgeting, PR, sales enablement and agency management). Reported directly to the CEO and collaborated with stakeholders from the senior management team. • Launched marketing campaigns which led to securing £2.5m funding and a future opportunity to connect almost 5,000 properties.

Orchestrated marketing of the product and its quick launch onto the British market, including brand and budget management. Led the team of marketing professionals, reported directly to company owners. • Created marketing strategy and supported daily operations, ultimately resulting in meeting the company objectives and the sale of all inventory. • Planned and executed multiple lead generation campaigns, leading to a 180% increase in web visits, resulting in sales growth.

Was approached by and joined ProAir at the beginning of the COVID-19 pandemic to help out and speed up the launch of a new beneficial product within its short window of opportunity and coordinate pre-launch efforts. • Conducted market research, communicated with the manufacturer and managed agencies, leading to the creation of necessary marketing and sales materials. • Improved company processes by setting up a reporting system, optimizing communication and introducing new tools.

During my "time off" I focused on my personal development (Spanish course, various online courses, reading, PADI Open Water Diver certification) as well as connecting with nature and people (treks in Nepal and all over Europe, mountaineering courses in the UK). I did not manage to finish my travel plans because of the coronavirus pandemic. Thanks to having time on my hands, I decided to chase the opportunity of helping people by managing the launch of air sterilisation units ProAir onto the British market.

Led the team of marketing professionals using agile to generate, qualify and effectively hand leads over to sales; controlled budget, content creation, digital campaigns evaluation, regular monitoring, tasks prioritization. • Set up an effective process of collecting leads in digital and processing them through sales channels, achieving a 295% increase in MQL to SQL conversion rate. • Successfully launched 2 demand generation campaigns using an automation system, leading to a 36 % increase in web visits.

Delivered trivago blog focused on accommodation and travelling and its Facebook organic promotion. • Prepared a new content format (Facebook Canvas), testing the audience response to determine if to launch a blog onto the Czech market. • Created an editorial calendar, produced articles, coordinated translations and new article production, which enabled the launch of the blog. • Analysed data from GA, FB and native campaigns, and optimised articles using SEO techniques, resulting in improved UX and ROI.

Spearheaded external communication in the Czech market. • Planned and executed PR strategy (49 press releases, responding to media requests, meetings with journalists), leading to an increase in the number of mentions in the Czech media by 270 % YOY. • Using analysis of travel data, created a new press release concept which was adopted by the whole PR team and got the attention of the top media. • Attended events with influencers and established new partnerships with important Czech travel organisations.

Managed the newly launched SaaS product in terms of marketing and public relations. Administered: • Marketing planning and execution, budget administration, agency management, communication with the media, event management. • Content strategy, market data analysis – Google Analytics, online/digital marketing including PPC campaigns (Google AdWords, Sklik, LinkedIn), preparation of marketing materials (for online & offline advertising), social media management.

• Managed all company social media profiles (Facebook, LinkedIn, Twitter) - prepared an editorial plan in line with company profile and marketing activities, launched organic campaigns. • Actively participated in new website creation in terms of the content proposal, copywriting and design; social media and website monitoring, events coordination, volunteering - support of Endowment fund Algo. Helped with marketing and public relations, events organization, translations and proofreading.

Supported brand managers in the beauty care division (B2C) by: • Market data analysis (e.g. Nielsen Answers), marketing materials preparation (design and translation), events organisation, Syoss Facebook profile administration, communication with clients, suppliers and agencies, internal new product introductions, transaltions, during press and sales conferences.

Business and International Marketing, Consumer Behaviour, Advanced Topics in Marketing