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Lucienne Lopez

Angestellt, Global Digital Marketing Manager, HBK – Hottinger Brüel & Kjær
Dietzenbach, Germany

Skills

Online Marketing
Website Development
Online advertising
Campaign optimisation
Usability
User experience
Websites
SEO
PPC
Affiliate marketing
Display Advertising
Programmatic advertising
Retargeting
Digital Analytics
Google Adwords
Google Analytics
Google Console
Content Management Systems
Social Media Marketing
Content marketing
Social Media Campaigning
Corporate Blogging
Facebook Marketing
Twitter Marketing
Management Reporting
Performance media buying
Attribution modelling
E-Mail marketing
Marketing automation
Marketing strategy
Brand development
Audience insight
Customer journey planning
Video production

Timeline

Professional experience for Lucienne Lopez

  • Current 4 years and 1 month, since May 2021

    Global Digital Marketing Manager

    HBK – Hottinger Brüel & Kjær

    SUMMARY: I was asked to lead an international team of Digital Marketers through business transformation, developing new processes, implementing new technologies to improve efficiency, identifying cost-reduction opportunities, implementing reporting frameworks, and restructuring the team globally.

  • Current 5 years and 9 months, since Sep 2019

    Strategy Implementation Manager

    HBK – Hottinger Brüel & Kjær

    SUMMARY: • Responsible for post-merger integration and the identification and realisation of synergy potentials together with internal department heads, concentrating my efforts on developing and implementing operational strategies for the Product Management, Marketing, and Strategy team (~160 people) • Responsible for Change Management communication, advocacy, adoption, training, and transformation

  • 1 year and 7 months, Feb 2018 - Aug 2019

    Digital Marketing Manager

    Brüel & Kjær Vibro GmbH

    SUMMARY: I was asked by the CEO to step into this role and transition away from Marketing and support with technical business transformation. I initially took this role on whilst balancing my digital marketing responsibilities, working 12+ hours a day to support the business transformation and growth strategies. It was during this position, that I identified my abilities in business transformation and then the CEO asked me to join the partner company, HBK and support with post-merger integration.

  • 2 years, Dec 2015 - Nov 2017

    Digital Marketing Specialist

    Rabobank Group

    Digital Marketing Specialist Responsible for planning, executing and optimising digital initiatives and campaigns across Rabobank and RaboDirect. Highlights: Reducing advertising acquisition costs, increasing volume to bank with new to bank customers, improving retention rates, building new content for the websites and refreshing a website. Responsible for managing 4 websites (inc SEO), social media, advertising and campaign management.

  • 6 months, Apr 2017 - Sep 2017

    Performance Marketing Manager

    Rabobank International, Frankfurt

    Project managed Pan European MVP (POC) for a new markets opportunity starting in Germany Digital acquisition and identifying opportunities resulting in an inflow of ~1.3Bn € (group accomplishment)

  • 1 year and 9 months, Apr 2014 - Dec 2015

    Online Marketing Manager

    National Institute of Dramatic Art - Australia

    Responsible for developing and implementing NIDA’s online marketing strategy and campaigns. This resulted in increased levels of online engagement and revenue across five Business Units (BUs). Accountable for three websites and ensuring organisational digital capabilities were developed, such as the development of content, SEO, SEM, email marketing and social media. NIDA is a not-for-profit organisation requiring a ‘hands on’ approach to deliver innovative marketing activities in the absence of agencies.

  • 9 months, Jul 2013 - Mar 2014

    Senior Digital Account Manager

    DirectionGroup

    Responsible for managing social and digital media projects across multiple B2B accounts (Fujitsu ICT Germany and UK, Microsoft, Avaya), acting as the main point of contact for clients through the project life-cycle and communicating digital design briefs effectively to digital/development teams.

  • 4 years and 9 months, Oct 2008 - Jun 2013

    Digital Marketing Executive

    Optus

    I was responsible for supporting the Optus Marketing and Communications team in the execution of online and digital tactics. I augmented the digital landscape, including developing mobile apps for sales enablement, co-developing a company wide site across 4 divisions and developing an ‘always on’ approach to digital acquisition.

  • 7 months, Apr 2008 - Oct 2008

    Executive Assistant to Chief Information Officer (CIO) – maternity contract

    ING Bank

    Executive Assistant to the CIO at ING Australia.

  • 11 months, Mar 2006 - Jan 2007

    Marketing Communications Manager

    IP Systems GmbH

    I was responsible for managing marketing activity in Australia along with full responsibility for channel marketing and a telemarketing team of 6. I launched 3 new products into market.

  • 1 year and 5 months, Aug 2004 - Dec 2005

    Marketing Executive

    Ecovis Wingrave Yeats

    Responsible for publishing a quarterly magazine, building the website and developing content, managing Google AdWords and Analytics and marketing campaigns.

  • 4 years and 1 month, Jan 2000 - Jan 2004

    Receptionist and Marketing Assistant

    Epicor Software

    Reception, marketing assistant (campaigns, data list management, event management)

Educational background for Lucienne Lopez

  • 7 months, Jan 2011 - Jul 2011

    Digital Marketing

    ADMA

    Digital Marketing Campaign Planning & Management, Digital Marketing Foundations, Digital Marketing Channels, Privacy & Marketing Compliance,

  • 1 year, Jan 2007 - Dec 2007

    Event management

    Sydney Institute of TAFE

    Event industry knowledge, Developing conferencing programs, Managing budgets, Planning, Business relations, Staff management, managing risk, Law + a 6 month internship with an Events Management company

  • 4 years and 6 months, Jan 1999 - Jun 2003

    Marketing Management

    Sydney Institute of TAFE

    Marketing Management, Statistic, Buyer Behaviour, Advertising, Ethics and Law, Sales, Presenting, Research and business writing Marketing Project - Business planning for a wine company (9 months)

Languages

  • English

    First language

  • German

    Basic

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