Lydia Zhao

Responsible for global sourcing, evaluation, and commercialization of excess and obsolete electronic component inventory, working with OEMs, EMS/CEMs, and distributors worldwide.

Responsible for market-facing strategy and content execution to support global sales and sourcing teams in the electronic components business. This role complements my commercial background by strengthening my ability to connect market insight with customer-facing execution.

Worked closely with EMS, OEM, and multinational customers across Europe and North America to solve electronic component supply challenges, including shortage mitigation, excess inventory resale, and long-term cost optimization.

Supported regional business teams through market analysis, customer-facing materials, and strategic communication initiatives in the electronic components industry. Key contributions: - Conducted market and customer analysis to support product positioning and sales strategy - Worked with sales teams to develop materials addressing customer applications and sourcing considerations - Supported internal alignment between marketing insights and commercial execution

Worked closely with VP of Sales & Marketing to support long-term business planning and market-driven growth initiatives. Key contributions: - Participated in 5-year strategic planning through market research, competitor analysis, and customer insight - Supported sales planning by translating market data into actionable commercial insights - Developed sales-enablement materials to support new customer acquisition and account expansion

- To hunt new clients who are out-sourcing for CM (Contract Manufacturer) / EMS (Electronics Manufacturing Service) suppliers via E-mail, cold calls, domestic & overseas exhibitions, customer visits etc.. - Preparing the RFQ quotation offers & handling customer visit. - Business negotiation until business awarded. - Initial project kicking-off and carrying out the project development till mass production take place. - Increase sales from existing accounts. - Customer relationship management.

- New clients (US + Europe) hunting. To hunt new clients whom are out-sourcing for CM (Contract Manufacturer) / EMS (Electronics Manufacturing Service) suppliers via cold calls. - Preparing the RFQ quotation offers, handle customer visit. - Business negotiation until business award. - Initial project kicking-off and carrying out the project development till mass production take place. - Maintaining customer relationship.

- To manage projects from key accounts such as Toyota, Fujitsu General, Japan Radio Company (JRC), Q-Logic etc. - To reduce on-going projects costs. - To increase sales from existing accounts. - To visit key accounts periodically & maintain customers relationship. - To manage out-sourcing manufacturers