Lynn bonner

Cultural Nuances is a marketing consulting company specializing in cultural relevance, insight, application and events for new, underserviced and emerging US domestic markets. The company offers a reliable, high-quality alternative to in-house resources for business development and market growth in new consumer segments. In addition, Cultural Nuances also serves as a resource for those seeking to heighten their knowledge and awareness of the multicultural marketplace.

Primary oversight for defining forecasting, market analysis, segmentation, product management, positioning and marketing, and branding for multi-platform initiatives for new, and emerging consumer markets – subject matter expertise with Women, Youth, Hispanic African American, and Urban consumer markets. Collaborate with C-level executives to define organizational strategic objectives.

Direct report to Senior Director of Marketing. Primary oversight for defining and positioning Land Rover Certified Pre-Owned (CPO) and Jaguar Select Edition (SE) integrated marketing strategies to fuel profitability and market share growth. Managed $15 million operating budget. Management and oversight of advertising, media and PR agencies of record. Hired, supervised, developed and coached integrated marketing team of 2 direct reports.

Direct report to Vice President of Marketing. Primary oversight for the creation of marketing and communications strategy, forecasting, segmentation, position and messaging targeting multicultural markets, specific expertise in African American, Hispanic, Asian, women, youth and GLBT consumer markets. Collaborated with C-level executives on organizational objectives. Leadership role on diversity leadership Board chaired by CEO & influential national leaders. Managed $8.5 million operating budget

Direct report to Franchise Development Director. Primary oversight for conception, creation and launch of in-market segmentation and research analysis to achieve annual target objectives for new dealership locations. Supervised and coached 2 direct reports.

Direct report to Director, Customer Satisfaction and Loyalty. Primary oversight for development and launch of strategies to improve owner loyalty including direct consumer management and industry-leading Internet Brand @ Retail initiative with web-based real-time reporting and diagnostic process improvement program. Managed a $3.5 million operating budget. Oversight of customer surveying, disseminations of metrics for CRM, customer loyalty, and retention programs. Hired, asupervised agency and staff

Direct report to VP Washington Affairs. Oversight for analyzing legislative, regulatory, competitor and public policy positions and tracking legislation pertinent to industry. Collaborated with C-level executives and project teams to identify, formulate and communicate automotive industry regulatory strategy. Managed $1 million operating budget for Ford’s presence in Washington, DC.

Direct report to Director, Philanthropy. Primary oversight for fundraising and major gift programs supporting cancer education and research initiatives. Served on the Board of Directors & directed budgetary planning of financial accounts for the Van Patrick Memorial Foundation. Managed $1.5 million operating budget. Hired, supervised, developed and mentored team of 2 direct reports.