Lyudmila Bureeva

Deluxe, Premium and Comfort class of projects: - improving efficiency of sales funnels; - marketing and sales strategy planning; - sales planning and price modeling; - sales reporting; - evaluation of marketing campaigns; - market and rivals research; - providing sales trainings; - customer survey and customer journey maps; - loyalty programs; - supervisor of CRM Project; - business process optimization.

- operational budgeting; - sales planning detailed to each sales unit; - “plan vs fact” sales reports, dash boards and monthly analytical notes for TOP-managers; - profitability and efficiency analysis; - identification of trends and opportunities for sales growth based on historical performance, current market development and assumed activities; - regional sales supervising; - monitoring and control of regional advertising.

- short- and long-term sales planning; - marketing plan implementation; - media planning; - creating regular “plan vs fact” sales reports for the owners; - participation in developing concepts for exhibitions (MosBuild), seminars and presentations aimed at promoting the benefits of the product and the brand; - internet marketing (website, SMM, SEO).

- budgeting and debt collection planning; - development and maintenance of internal accounting standards; - analysis of portfolio of loans; - calculation of motivation for collectors on the basis of approved KPI. Achievements and initiatives: - algorithm of the partial early repayment of the debt on the platform of "1C"); - optimization of business processes of key company’s departments; - growth of the group from a start-up position to a leading effective unit.

Achievements: - The Best employee of the Bank 2005 - optimization of business processes of the Debt Support Department; - improvement of motivation system of Foreign Economic Activity Department; - participation in developing software; - optimization of business processes associated with opening/closing Bak offices (from a model "as is it" to a model "as it should be"); - creation of a database for monitoring insurance payments (MS Access).