Frank Mertens

Leading Precon's next phase of growth, building from the company's 38-year heritage in direct-to-consumer nutrition, health and weight management products and services. Responsibilities include a brand re-stage, modernising & scaling marketing, introducing multi-channel distribution, restructuring the marketing and sales function, and improving operations (including leading the company-wide AI strategy).

Fractional CMO - Precon Interim CMO - Clyx App Interim VP Brand Marketing - Clue App Interim Global Media Director - MOWI Interim Global Integrated Communications Director - Polaroid Marketing Capability Building Projects - The Coca-Cola Company, Zurich Insurance, FTI Brand Positioning Projects - The Coca-Cola Company, Kimberly Clark

Advised Group Chief Marketing Officer on improving the marketing department through better integration, processes, positioning and helped lead the inception, development and roll-out of a customer capability building learning & skilling strategy, platform, and learning roadmap

Leading marketing strategy, integrated marketing programs, brand marketing and building a marketing team in Western Europe, Northern Europe and Central Europe. Responsible for scaling the business throughout a platform change and shift in business model.

Responsible for the Brand and Marketing strategy, Positioning, Integrated Marketing planning and leadership, team-building, best practice development and sharing, and capability-building for BRIC and Emerging Markets

Headed up the group that was charged with the global advertising, visual identity and connections strategy for the Bacardi Trademark. Was responsible for the total creative output of the Trademark worldwide. Oversaw all content development partners across all media. I was also responsible for creative capability building and creative innovation.

Led the global creative agenda for several Sparkling and Still Brands. Was responsible for scaling the global footprint of these brands. Helped launch the first global positionings, campaigns, and global partnerships for several high-profile Brands such as Powerade and Sprite.

Management position in Brand and Communications consulting for PepsiCo China - Responsibilities include leading 2 divisions, P&L, guiding marketing and communications planning and development, spearheading the development of a research pipeline, creating and leading employee training

Group leader - Responsible for managing a key global business and two North American businesses. Deliverables included through-the-line communications planning and implementation, consumer insight research, and new initiatives. Industry focus areas included CPG, Finance, and Healthcare