Maike Enghardt

B2B retail marketing lead

Leading marketing communication ad hoc projects for the banks credit card portfolio. Brand positioning, launches and regulatory requirements.

- e-commerce start-up consulting - June - Sept 2010 -TUI Cruises: customer communications and operational/process manual consolidation. Oct 2010 - April 2011. - Commissioned photography assignments - accessory brand and portraits.

I led national direct marketing campaigns across our brands 4 brands and a team of 4 senior marketing managers.

I led national below the line communication campaigns for our consumer and business customer base. B2B & B2C

I managed retail marketing campaigns (catalogues, POS) and non-campaign channel communications (collateral and fulfillment comms) for our direct and indirect channels. B2B

Direct marketing and through the line campaigns for the Telstra consumer account. Ongoing monthly re-occuring campaigns, high profile mandatory communications and integrated campaigns launching new products. B2C

Part of a contracted team of agency account managers, placed at client to bridge and manage the client- agency relationship for direct marketing campaigns leading the SME B2B portfolio.

Liaison with members and assigning new members. Executed sailing event administration for annual calendar of races. Part of organising the Sydney - Hobart 2001 race.

I assisted german television production management during the Sydney 2000 Olympic Games.

PR, politics, digital media, marketing communications

Journalism, Public Relations, Marketing Communications, Advertising, Politics and Anthropology